backlinko.com – How to Use Google Keyword Planner in 2020 [New Guide]

A complete guide to using Google's Keyword Planner for SEO keyword research, content optimization and topic ideas.

Page Meta Tags

viewport width=device-width, initial-scale=1, shrink-to-fit=no
description A complete guide to using Google's Keyword Planner for SEO keyword research, content optimization and topic ideas.
robots index, follow
googlebot index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
bingbot index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
twitter:card summary_large_image
twitter:image https://cdn-backlinko.pressidium.com/wp-content/uploads/2020/05/google-keyword-planner.png
twitter:creator @Backlinko
twitter:site @Backlinko
msapplication-tileimage https://cdn-backlinko.pressidium.com/wp-content/uploads/2020/02/cropped-siteicon-270×270.png

Page Headers

0 HTTP/1.1 200 OK
Date Mon, 03 Aug 2020 07:53:10 GMT
Content-Type text/html; charset=UTF-8
Content-Length 218558
Connection close
Link ; rel=”https://api.w.org/”, ; rel=shortlink
Vary Accept-Encoding
X-Cache-Level A
Cache-Control must-revalidate, max-age=0
Age 94670
X-Frame-Options sameorigin
X-Cache HIT:(52:lb1-c41-1)
Accept-Ranges bytes
Pressidium-RID efcf4ebd88159832
Server Pressidium

Keyword Frequency

you 189
keyword 116
that 94
google 75
says 74
it 73
keywords 72
reply 68
your 56
am 55

Keyword Cloud

How to Use Google Keyword Planner in New Guide Home About Newsletter Menu by Brian Dean i Updated Jan This is the ultimate guide using In fact I ve used formerly known as Tool help grow my site s organic traffic visits per month And this ll show you how get most SEO value out of awesome tool Step Access Choose Your Filter and Sort Results Analyze Ideas Section a Bonus Get Exact Search Volume Data The GKP Hack Yes free But there catch order use NEED have Ads account If don t an Adwords already can set one up few minutes Just follow prompts enter some information about your business re Note You run active campaign do need at least Next login Click on wrench icon toolbar top page Then choose see two different tools within Discover Keywords search volume forecasts When it comes SEO-focused keyword research these are enough generate thousands potential keywords To be clear designed with PPC advertisers mind So lot features like bidding that won useful if find for With time me each built into There main inside now m going create massive list campaigns Like name suggests ideal finding new As field above says Enter products or services closely related Quick from largely based here want VERY strategic what break down options Start These words phrases describe example weight loss coffee allows access internal database industries Pro Tip multiple put comma after press For ecommerce sells cookies d terms gluten desserts low carb Website users sometimes solid homepage article More later Once entered all three fields click Page part let dive second feature only really long just check their other ideas copy paste hit Started also same when Find difference data b will predict many clicks impressions No matter which ultimately end place Result deep works Now filter smaller best Both described take looks Here breakdown At notice four targeting Locations Language networks Date range things mean country countries marketing Simple language automatically target English-speaking people United States audience cases leave as-is say Germany change Location German whether not advertise partners partner sites include engines properties YouTube recommend leaving Leaving default months usually fine next important called Add gives decent amount filtering quickly Text where ONLY contain certain word phrase Why would Let launched line blue t-shirts case make sure t-shirt appears Exclude My Account excludes Adult Self-explanatory hope Avg Monthly Searches helpful lots tend competitive may searches big sort results That way opposite again low-volume Competition Low Medium High competition trips Remember score refers rank blank Ad Impression Share Again setting applies sake we ignore Top Bid much expect pay ad appear Cost Per CPC proxy indicator commercial intent buyers dollar high personally dollars without any Organic often connect Console Average Position Where average GSC work last look Broaden shows somewhat typed Paleo Diet suggestions filtered left Specifically analyze section relevance considers relevant URL monthly Pretty self-explanatory However keep super-accurate more accurate minute Watch seasonal because Halloween costumes October May term gets kind misleading mentioned earlier has nothing Instead simply number IS bid them become lead customer another great size monetization higher lucrative tends know step optimize content around tricky LOTS factors go choosing art than science said learn examples walking through quick uncover First think broad but describes product service idea food wanted write blog post health benefits wouldn too narrow GREAT pop come dozens general criteria Very straightforward send Commercial Intent suggested easier convert paying customers they land website evaluating takes digging websites ranking first figure hard outrank covers everything exact running Otherwise honest actually fluctuate anyway even was rough estimate wrong ranges nifty trick needing ads add plan right-hand sidebar Plan overview every k Nice saw pretty cool major flaws Flaw It type pets dog close variations natural brands fancy story good coming tail versions generating outside box everyone else does Needless insanely popular Which means SUPER Fortunately simple both those frustrating issues head over area instead entering niche PetSmart category Boom laundry competitors NEVER better pages including Blog posts Press releases Conference agendas Bio influencers industry News stories Podcast transcripts Basically text fair game technique Conclusion enjoyed hear Do Or mostly stick SEMRush comment below right Comments shares June March pm Although updated weeks ago outdated unable planner creating screen captures no longer showing user icons finish Reply April am Hey screenshots might recently changed OK so did setup cc info Ron ran exactly issue unless PENDING state immediately PAUSEd stops billing gear switch Expert Mode give WRENCH settings launch helps B L Joseph skip guided fill payment method detail Stacey P Galvan st while didn then option back button zoe Great having problem though bet someone spotted decided aren excited read Katherine initially select expert view something effect match ones been trying gotten nowhere tutorial needed handle Yup makes pointed doable steps Thanks Hanna Did tried almost followed itself clicked link key sends builder Lozzy unfortunately past Create stage requesting routes Anyone similar planners could please Hi includes Swati Earlier had couldn such Could Hmmm Maybe removed Kevin writing answering question created AdWords CC intend finished went dropdown Enabled green color Paused tan Is runs point enable asking advance thanks G should reach support double Florencia basically doesn item selected why K Anyway answer man Flo welcome typo Fixed Brooke Question start journey doing adding etc cost Does Lakshmi Can explain between alex play https adwords google com ko KeywordPlanner redirects creatre On home keyword-planner Something Alex requires bank card necessary withthout details Erika old together Example spa facials massage able maternity Maternity gone version our manage w pregnancy advice still separated commas outlined anymore Sam modified matches desired blanks E g piece code headlines Type Select somebody X before Hope Vincent guidance filling credit suppose incur costs Oluwawa Thank sharing knowledge Definitive ain seeing Error Invalid characters hack Rayan Hello GKT happy got instructions TBH ever applied easily difficulties update noticed Other try us Best luck Andy Roessler August usual happened being listed Realize awhile exported CSV Powersuite Rank Tracker software hovering export pulls directly generated Multiple Questions wondering algorithms additional selection tightening offer paid plans calculation consider present regards Guess lol indexed serve purpose found Sorry deluge questions dig layout Right backlinko keyword-competition Sep September Through insightful posting register activate pause along Robyn Smart What under Comp Au e its vs Paul quote budget combination Comptt COmptt hub seo choosing-keywords Rama mistake beginning We camping starting advertising goal anchor Experienced zainab liked simplified broke empty maybe troubleshoot Anatolii Ulitovskyi Ahrefs Semrush smth Even lack Ubersuggest cities states areas local Another comparing mobile desktop Some completely Olivier Vicent Bryan explanations Dudz Caballero November im planning eCommerce very cheers Rachel made dashboard switching mode smart available Gabriel providing years never took Hans December Has stats Sabit Al Sakir manually Value Dan either Sachin Adword correct Ashita Agrawal January Bec comments descriptive final Aust note deducted reasonably tech savvy diplaying beyond spending Im cant Bart always thought meant richard singer February struggle appreciate detailed gonna stuff Dylan process development bypass Tim Meyers Almost none muster courage rewrite whole format tactics advantage no-one yet Jabran Ali signed solution Looking forward chetan Awesome amp Hamza nice thing talked form numbers actual Jaime Got Not requirements working url bypassed somehow opened tab accessed Went shown Jason Carey getting started appreciative who By Alternatively space bar tip Lyn Wow convoluted managed putting RIGHT Campaign BACK until bottom small print Skip Guided Content From bit vague Switch Either Export twice ended All Campaigns Tools Settings gt Planning Voila bookmark tear hair Mats Gudmundsson doesnt bob sign several times tiny submit explore confirm clicking ya Fabian graph beside column indication seasonality seems disappeared Sajeel Aryan People saying KWP true signing vasanth kadali After thru graphs Rizwan Shaikh July brief curious real-time date Leave Comment Cancel CommentYour email address published Required marked Name Email Next-level training building strategies Learn Training Company Contact Connect Twitter Instagram Terms Service Privacy Notice Backlinko Trademark LLC Close Free Proven rankings Dean’s PDF Download