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Learn the basics of SEO so that you can either create a search engine–friendly website yourself or find a firm that knows what it’s doing.

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results 25
that 23
content 21
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Keyword Cloud

SEO For Dummies Cheat Sheet dummies Toggle navigation Search Submit Browse Topics LiveConsumer ElectronicsFood DrinkGamesHealthPersonal FinanceHome GardenPetsRelationshipsSportsReligion LearnArt CenterCraftsEducationLanguagesPhotographyTest Prep WorkSocial MediaSoftwareProgrammingWeb Design DevelopmentBusinessCareersComputers Custom Solutions Related articles Understanding Where People for Products and Link Popularity Software The Benefits of Video Web Marketing How to Avoid Duplicate Content Load more amp DevelopmentSearch Engine OptimizationSEO By Peter Kent Optimization is a strange business It s full conjecture misinformation snake oil businesses are percent scam so if you hire someone do it ve got one chance in five things going well Therefore need understand the basics that can either create search engine friendly website yourself or find firm knows what doing ilkercelik Shutterstock com Decide Which Sites You Care About In North America really care about only two engines Google Bing Yes there Yahoo too but gets results from re index And most sites provide function get their these systems Those responsible all searches people carry out at with rest carried tiny such as Ask But other consider A huge number also not considered be YouTube e-commerce price comparison product Amazon Walmart Craigslist eBay So selling products Keywords Foundation built on keywords words type into when looking kinds services sell information same must appear your right places order pages regarded matches those They anchor text links pointing site Use wrong won t matched up prospects want come Now may think know important blog nonprofit whatever don Some have mind probably while almost certainly missed some That why essential keyword analysis figure actually searching Don skip this phase Engines Votes votes critical concept revolutionized back late essentially web they based examine yours regard end pieces how much Internet cares esteem held by owners This means sometimes even Site has better content than B might still rank higher then was search-engine revolution figured way websites tell which were others lot happened technology since last century arguably no development st been influential revolutionary approach evaluating Two Sides On-page optimization off-page sides make them Putting URLs heading tags title using structured data markup tag making sure load users browsers quickly fall under on-page Off-page getting backlinks because point variety different types including popular good read clicked upon Both both part strategy campaigns heavier here ll hear contradicted goes powerful Links link campaign boost mediocre doesn matter greatest If profile sucks Why Because major hundred community although ignore linking fact spend time Firms Often Mislead There very low barrier entry Anyone set shop an consultant Furthermore businesspeople black box haven taken works run after sounds like magic Thus scams abound easy buying use work happy result mean nobody should ever does pick carefully Here tip Many firms focus building sign monthly program build lots every month arguing King loves great take appreciate new few now Be careful focusing predominantly less successful Perhaps often designed hold optimize already strong trump Still hard overall standards link-focused bad job content-focused realize check references Dominate Results complex mix purely traditional creating keyworded regular page organic miss opportunities quick rundown listings Sitelinks below seen contain columns usual These known sitelinks encourage allowing space boxes Again prominent Special formatting special forms see gold stars review specially formatted recipe instructions created Knowledge Panels Graph prominently near top events companies database Featured snippets little related quote kind answering question searcher entered Local Hugely local pizza shoe store likely map stores Image video include images videos where appropriate PPC advertising At bottom Pay Per Click pay play many worthwhile Shopping Another form ads picture being sold News Information current happenings whether large well-known news sources smaller specialty Twitter Tweets relevant Consider energy learn included p Book Author who specializes former VP national ISP expert Indigio he involved online world writing author nearly books hundreds

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you 22
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as 14
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item 11
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apply 7

Keyword Cloud

How to Use Tags in Your Etsy Listings dummies Toggle navigation Search Submit Browse Topics LiveConsumer ElectronicsFood DrinkGamesHealthPersonal FinanceHome GardenPetsRelationshipsSportsReligion LearnArt CenterCraftsEducationLanguagesPhotographyTest Prep WorkSocial MediaSoftwareProgrammingWeb Design DevelopmentBusinessCareersComputers Custom Solutions Related articles for an Item on Buy Something Google s Keyword Tool Optimize hellip Add a Title and Announcement Load more BusinessOnline BusinessEtsyHow By Kate Gatski Shoup In addition incorporating keywords into your item listings you must add tags A tag is word or short phrase called metadata that attached uses these help shoppers locate Think of as being the yin keyword yang For example suppose ve tagged with term bottle cap If someone types when performing search will be among results Because tagging so critical functionality it crucial apply strong listing When deciding what ask yourself would enter if were searching Also keep eye Shop Stats find out terms people are using items Start most obvious first re selling hand-sewn handbag You may such purse Next indicate style say formal casual Goth hippie whatever Then convey bag size large texture quilted shiny matte color ochre navy also any motifs used think Betty Boop owls race car Finally reflect materials twill satin wool leather who women men children piece mature audience One thing It doesn t hurt use some from title description well attributes set As know To follow steps Type field click button Repeat Step until added all appropriate can many maximize chances buyers finding want allowed run ideas turn trusty thesaurus okay phrases type material Materials Enter p

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you 16
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Keyword Cloud

Why People Use Search Engines Research Shopping and Entertainment dummies Toggle navigation Submit Browse Topics LiveConsumer ElectronicsFood DrinkGamesHealthPersonal FinanceHome GardenPetsRelationshipsSportsReligion LearnArt CenterCraftsEducationLanguagesPhotographyTest Prep WorkSocial MediaSoftwareProgrammingWeb Design DevelopmentBusinessCareersComputers Custom Solutions Related articles How to Choose Effective Keyword Phrases for an External Style Sheet HTML hellip Create a Drop-Down List in Form A Sample Web Page Load more amp DevelopmentSearch Engine OptimizationWhy To get better handle on search engine optimization it s important understand why people use engines at all Generally one of three things research shopping or entertainment Someone may be doing restoring their classic car Or looking place that sells parts cars just kill time with video shows custom racing Using Most who are using purposes They generally answers least data which make decision re find site fulfill specific purpose term paper Automotive History class would statistics the number sold United States instructions customizing old possibly communities fanatics out there Companies order where clients competition is naturally drawn research-oriented sites usually consider them relevant than shopping-oriented lot highest listing average query Wikipedia page open-source online reference has searchable information tightly cross-linked millions back links practically guaranteed have high strength its architecture alone project thus should taken grain salt as no guarantee accuracy This brings you lesson they base authority perceived expertise Accuracy not criteria Notability shop smaller percentage but still very many After cycle over queries change terms reflect buying mindset Terms like best price free shipping signal searcher need point purchase Optimizing meet needs type visitor results higher conversions your Global such Google tend reward oriented so pages strike balance between sales-oriented specialized come into picture Although can regular what some efficient geared directly towards products Some actually Amazon eBay com examples shopping-only The mainstream own Product formerly called Froogle Yahoo particular item return actual listed instead For example say book You title bar returns Now also option either from if budget click used section Booksellers provide list stock handles purchasing ordering info same true And Internet odds somebody somewhere exactly following figure displays typical aren t only reasons visit vast addictive reliable resource consuming entire afternoon users means entertaining themselves look up videos movie trailers games social networking Technically strictly child might want download old-school version Oregon Trail game onto her computer she recall heady days third grade It quest made easy quick those wacky young Hollywood starlets turn bring If going something YouTube much another excellent achieves immensely popular video-sharing anyone camera working e-mail address upload about anything talking day shaving cats But keyword-rich listings easily located plus other Many major companies jumped bandwagon creating channels channel account Record promote bands production unleash official trailer upcoming

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Keyword Cloud

Use a Site Map for Better SEO Results dummies Toggle navigation Search Submit Browse Topics LiveConsumer ElectronicsFood DrinkGamesHealthPersonal FinanceHome GardenPetsRelationshipsSportsReligion LearnArt CenterCraftsEducationLanguagesPhotographyTest Prep WorkSocial MediaSoftwareProgrammingWeb Design DevelopmentBusinessCareersComputers Custom Solutions Related articles How to Choose Effective Keyword Phrases Engines an External Style Sheet HTML and hellip Create Drop-Down List in Form A Sample Web Page Load more amp DevelopmentSearch Engine OptimizationUse The purpose of site map is spell out your s central content themes show both search engine spiders visitors where find information on Traditional maps are static files that outline the first second level structure original was enable users easily items Over time they also became useful as shortcut method help engines index all parts Today you should have XML which effectively provides easy-to-read link dump Although certain browsers can display read well offer kinds if want be sure cover displays inner framework organization Your reflects way intuitively work through Years ago existed only boring series links list form thought extension You use tool lead visitor details each section subsection descriptive text placed under This helps understand navigate gives food good does following Shows quick easy-to-follow overview Provides pathway robots follow every page Quickly shows how get need go Utilizes important keyword phrases very two main reasons First crawl spider major pages allowing included indexed by thing Having database makes likely come up results when user performs query pushes toward individual instead making them hunt around well-planned ensure fully Here some dos don ts linked from home Linking it this easy then If other might dead end along just quit Small sites place their but larger not do see never-ending assume farm More than looks suspicious Most experts believe no easier human Remember there assist confuse anchor words clicked contain whenever possible appropriate When create back make correct All shown Just t leave fend itself same applies changes updated reflect What directions been torn down Keeping current favorite

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domain 22
you 22
brand 11
search 11
site 10
com 10
that 9
web 8

Keyword Cloud

Select the Best Domain Name for SEO Purposes dummies Toggle navigation Search Submit Browse Topics LiveConsumer ElectronicsFood DrinkGamesHealthPersonal FinanceHome GardenPetsRelationshipsSportsReligion LearnArt CenterCraftsEducationLanguagesPhotographyTest Prep WorkSocial MediaSoftwareProgrammingWeb Design DevelopmentBusinessCareersComputers Custom Solutions Related articles How to Choose Effective Keyword Phrases Engines Use an External Style Sheet HTML and hellip Create a Drop-Down List in Form A Sample Web Page Load more amp DevelopmentSearch Engine OptimizationSelect When choosing domain name your site you need decide how want people find on The decision make can affect search engine ranking You have basically two ways approach by brand or keywords terms that might enter what offers If unique be able searching should secure as Having makes sense if any of following is true Your already established recognized Nike Xerox so advertised plan advertise promote own such bruceclay com very rank well results As alternative could choose containing identify business does For instance called Marty s Auto but focused classic car customization get lot mileage out classiccarcustomization than martysauto engines parse recognize distinct words keyword-laden would relevant searches those Also doesn t services really offer it auto sales repair other Unless heavily build into d better off keyword-centered Here are few points keep mind when trying come up with good Length Shorter longer There three reasons why URL string files shorter tend avoid clicking long links pages short easier remember one there fewer opportunities typos someone enters browser window sets link Multiple no trouble parsing concatenated run together without spaces Most domains businesses multiple-word names bankofamerica bestwestern Concatenating best practice However sometimes may separate visually them users understand must use hyphen interpret hyphens word underscores don work because they count alphanumeric characters Imagine tailoring Mens Exchange re interested branding exactly But wait second mensexchange parsed To sure isn misunderstood needed mens-exchange prevents misunderstandings at most look suspicious like spam deliberately using deceptive methods gain irrelevant Although none ban having multi-hyphenated still think buy-cheap-pills-and-try-free-poker-here looks little What visitors do too Articles Part-of-speech help create Hershey has hersheys consumer-targeted all about chocolate their investors thehersheycompany full company-related news information In cases not going article even worry p

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Keyword Frequency

that 24
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spam 11
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engine 10

Keyword Cloud

How to Recognize Search Engine Spam dummies Toggle navigation Submit Browse Topics LiveConsumer ElectronicsFood DrinkGamesHealthPersonal FinanceHome GardenPetsRelationshipsSportsReligion LearnArt CenterCraftsEducationLanguagesPhotographyTest Prep WorkSocial MediaSoftwareProgrammingWeb Design DevelopmentBusinessCareersComputers Custom Solutions Related articles Choose Effective Keyword Phrases for Engines Use an External Style Sheet HTML and hellip Create a Drop-Down List in Form A Sample Web Page Load more amp DevelopmentSearch OptimizationHow is any attempt deceive the search engines into ranking page when it does not deserve be ranked Types of spam include hidden text links doorway pages deceptive redirection cloaking unrelated keywords keyword stuffing link farms Hidden One obvious ways site inserting content being anything that user can see Examples using are White on white background Putting renders invisible unless highlighted by right-clicking mouse Spammers then insert or hyperlinks spiders read count as relevant Text covering with layer so visible This trick people use CSS They hide spiderable under t seen naked eye highlighting Positioning off s view Another programming spammers Links clickable Creating only has single one pixel its anchor period sentence no at all There nothing click but engine still follow An example Doorway used index cramming full phrases appears high results particular clicks they automatically redirected another within same doesn rank own Deceptive type coded command redirects different location than what was expected via clicked upon create shadow domains have ranks query words phrase you box yet access domain often shady commonly porn gambling drugs do your original Cloaking nefarious form method called technique which presented spider users browser meaning while something entirely this delivering based IP addresses User-Agent HTTP header information describing whether re person robot requesting When identified server-side script delivers version contains The purpose display would otherwise displayed Unrelated involves related image video other supposed hopes driving up traffic putting Alt attribute placing them metadata Meta tags time Not useless also gets pulled if try occurs overuse making seem term through higher frequency density happen itself Basically going typing porsche over again increase will likely yanked due Link farm group sites hyperlink part Most created automated programs services combated identifying specific attributes filtering from including removing entire keep influencing Using surefire way get banned longer shows reasoning behind want purposes

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Keyword Frequency

search 19
you 17
your 16
with 10
keywords 10
are 7
engine 7
audience 6
right 6
engines 6

Keyword Cloud

Target Your Audience with the Right Search Engines and Keywords dummies Toggle navigation Submit Browse Topics LiveConsumer ElectronicsFood DrinkGamesHealthPersonal FinanceHome GardenPetsRelationshipsSportsReligion LearnArt CenterCraftsEducationLanguagesPhotographyTest Prep WorkSocial MediaSoftwareProgrammingWeb Design DevelopmentBusinessCareersComputers Custom Solutions Related articles How to Choose Effective Keyword Phrases for Use an External Style Sheet HTML hellip Create a Drop-Down List in Form A Sample Web Page Load more amp DevelopmentSearch Engine OptimizationTarget In order get most bang your SEO buck you need know who target audience is so that can advertise right search engines use keywords on site When s looking this helps choose where best For example if re selling dog sweaters it probably not great idea biker bars Sure there might be few Billy Bob Skullcrushers cute little Chihuahua of cashmere shrug but statistically ad would do much better beauty salon The same goes engine Gender age income are just metrics ll want track terms identifying users pretty evenly split between males females slight differences percent Yahoo female whereas Google male brackets older set leans towards using Ask com younger wind up MSN often fact changing their focus cater specifically married women reaps highest number year or You visitors because demographic data effectively market This distribution associated query words products Basically used what typed into window If searching something like information customizing classic cars type custom field following figure displays typical SERP work combing its index pages containing these specific returns results That way have product geared certain bracket than men tailor accordingly It may seem inconsequential important ranked well targeted searches section div

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Keyword Frequency

search 26
your 26
keyword 22
you 21
as 14
keywords 12
site 11
phrases 11
words 10
phrase 10

Keyword Cloud

How to Choose Effective Keyword Phrases for Search Engines dummies Toggle navigation Submit Browse Topics LiveConsumer ElectronicsFood DrinkGamesHealthPersonal FinanceHome GardenPetsRelationshipsSportsReligion LearnArt CenterCraftsEducationLanguagesPhotographyTest Prep WorkSocial MediaSoftwareProgrammingWeb Design DevelopmentBusinessCareersComputers Custom Solutions Related articles Use an External Style Sheet HTML and hellip Create a Drop-Down List in Form A Sample Web Page Put Text Boxes Load more amp DevelopmentSearch Engine OptimizationHow To attract the right visitors your site you need use keyword phrases instead of just single keywords This helps search engines match users results that are relevant them Just like is word used as query phrase two or words typed For example Poughkeepsie classic car customization good engine find what they looking by searching specific choosing most result You want have many opportunities be included those possible In other should try every think someone might order Usually when people do type Fifty-eight percent queries three longer So having on increases chance appearing higher page rank because The click-through rate how click listing go also due matching Your conversion actually purchase something sign up take whatever action appropriate re likely user becoming savvy time goes learned probably going too broad return happens security guard service but doing quick Google with gives varied Wikipedia article Department Homeland Security Social Administration listings computer software Using hand turns map local businesses business sites hiring guards couple news about services can see why it s idea proper not pages could heading paragraphs placed Heading tags paragraph headings title using Title tag code It best simple everyday language searchers As general rule include multiple uses each enough prominent without forcing into content mention times while making sure still sounds natural Additionally avoid only detailed descriptive well If against much competition from others targeting same However if fewer terms resulting potential balancing act rules aren t hard fast mix finding bring traffic converts put out bait brings catch When putting make surrounding searchable dealt customizing older cars this Classic Reupholstery Mustangs Chrome wheels paint automobiles New York State These all links their own Remember look hypertext where clicking takes another within hyperlink leads stop very common such who so forth which serve connect ideas don add way meaning had removed its indexes several years now perform precise searches Plus text sound machine Come shop Cars needs Instead English true readers real after give impression stuffing expecting natural-sounding means full sentences