www.charlesfarina.com – Video Tracking (The Right Way) with Google Analytics

Enterprise Video Tracking recommendations for Google Analytics. Video Playtime, Concurrent Users, and Video Events.

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Video Tracking The Right Way with Google Analytics Charles Farina s Blog and Tag Manager Advice Menu Skip to content About Me Home for Posted on April September by has advanced nbsp video tracking capabilities that even the biggest media companies can leverage however almost no one knows this There are limited resources video-centric solutions Worse all current implementations outdated do not take advantage of core features like custom metrics calculated Another problem is so called integrations provided Brightcove integration great callout If you already have a account in created your web site track page views we highly recommend create new same will use Cloud data only don t then need be sure understand effect player interactions items bounce rate By separating into unable something as simple how many users who watch convert My intent post showcase provide reference point getting platforms update their code access able everything Questions You Should Be Able To Answer Using answer any these questions today What average amount playtime watched per user or Do start differently from play after pause different countries regions devices engage These should Working at Pros completely rebuilt vendor analytics number media-driven We tracked every device including Xbox Apple TV LG Smart TVs below been implemented across mobile apps connected sophisticated analytical Current Reports Lets taking look what likely looks This most common type It provides videos being insight percentages much time consumed often times underlying implementation issues For example I reviewed distinguish occurs Proper Below series reports At very end include examples dataLayer pushes drive am going Major League Soccer would love work my ability livestream games well hosted Here dashboard makes it metric produce center add insights which traffic sources consume aggregate also stuck buffering bitrates served Livestream viewed challenging Again easy passed seconds stream important addition here though minute report during had active pulled API through Sheets connector visualization view visual shows an soccer game livestreamed might see peaked right before half-time again match Implementation Specifics make happen implement solid eventing platform some our power OnDemand Start push ‘event’ ‘video-on-demand-start’ fire ‘video-id’ lt ID gt ‘video-name’ name ‘video-bitrate’ bitrate ‘video-autoplay’ true false ‘video-platform’ Flash HTML Compete ‘video-on-demand-complete’ Duration ‘video-on-demand-duration’ pass ‘on-demand-seconds-watched’ ‘video-livestream-duration’ ‘minutes-from-start’ they ‘livestream-seconds-watched’ combined Custom Metrics Dimensions Calculated built above foundation build hope referenced providers better help needs please contact me over Share TweetPrint Comments Post navigation larr How Use Funnels PremiumGetting Started Surveys rarr copy All Rights Reserved