computer.howstuffworks.com – How Search Engine Optimization (SEO) Works | HowStuffWorks

Search engine optimization (SEO) is a collection of techniques used to increase a Web site's ranking in search engine results pages. Learn about SEO.

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How Search Engine Optimization SEO Works HowStuffWorks home chevrons-left email spinner facebook instagram twitter youtube Tech Health Science Home amp Garden Auto Culture Money Lifestyle Entertainment Adventure Animals Reviews Quizzes Podcasts Computer Hardware Internet Software Security Peripherals Terms Please enter terms to search for Advertisement Web Design Development by Jonathan Strickland A quot skydiving on Yahoo yields many results Where does your page rank and how can you help it rise the top Screenshot com It’s tough getting noticed provide useful information about a popular subject in an interactive engrossing way yet still attract few visitors One of most reliable ways improve traffic is achieve high ranking engine return pages SERPs Imagine that you’ve created definitive site we’ll use as example Your so new it’s not even listed any first step submit engines like Google The include exciting photographs helpful links guiding other resources Even with best may crack major When people term they could end up going inferior sites because yours isn’t While companies try keep their processes secret criteria spots complete mystery are successful only if user related user’s If resource benefits list You just have find show belongs at heap That’s where optimization comes collection techniques webmaster his or her site’s SERP position In this article look two philosophies white hat approach black We’ll also learn some problems webmasters encounter when trying satisfy both take general overview what really means next Listen All Y’all Sabotage punish who exploit works that’s good thing there’s unintended side effect Webmasters these same unethical tactics frame competitors Using practices make guilty called sabotage negative Contents Overview White Hat Techniques Black Obstacles screenshot Experts tell steps need order be one entries our already provided important component excellent content Without strong tips tricks will temporary boost ideal World Wide would every engine’s based alone possible No spot its own months longer worse no guarantee ever For big deal might personal project But anyone uses money crucial Whether makes selling products through hosting advertisements more translates into why large willing spend consultants worthy investment company’s ranked higher than competitor rely work Some legitimate methods great let know exists Other aren’t get involve exploiting gives Sometimes seems little questionable probably bad idea Let’s better without hot water business approaches Read all them Look Me Many interesting word mouth social networking MySpace Facebook link from blog increase number able continuously he she see permanent Webcrawler spider analyzes indexes according relevance To page’s categorize keywords relevant should keyword but bungee jumping wouldn’t Most computer programs spiders crawlers analyze individual These read index often sections There’s unless right places Here placement place definitely title want choose something Skydiving Art Another headers has several consider using header tags Equipment Classes experts recommend throughout particularly overuse obviously base parachute too times flag spam technique stuffing later Keywords factor account generating Just well doesn’t mean determine quality automated analysis Link looks question Going back sees hundreds linking give weigh importance words themselves Google’s system lesser-ranked So do tricky task sure destination you’re halfway there offer exchanges cover material don’t trade within Too irrelevant think cheat section closely fool Meta Tags visible humans visiting create meta tag lists skip entirely used past Jay Florian Mitchell Hulton Archive Getty Images seem believe ends justify There lots trick listing though such victory usually last very long which skews overusing Usually put repeated toward bottom won’t They invisible text color matching background Since HTML code detect can’t identify ignore matches then those under follow leave once realize nothing redirect another creates simple includes certain program redirects different original With each focus current topic lot particular Page cheats out fair experience appears Then duplicates hopes repeatedly intent push off eliminate competition compare against Selling farming Because relevancy buy farm interlink Small farms pretty harmless dedicated scheme involved simply demote cases ban Cheating result since normally fooled Who wants claims Plus penalize trades short success long-term failure factors difficult Gotcha removed firm Traffic Power represented due violations guidelines source Matt Cutts Webmaster Help Center credible biggest challenge finding balance satisfies entertaining users merit blip radar optimized come across dry uninteresting engaging tweak design easily potential problem crawl deals media files browsing after photos video forms enhance Unfortunately over image indexing convey go building tempted playing field constantly upgrading Optimizing always straightforward easy consultant relying check consultant’s credentials track record client stay informed issues recommends takes advice hold parties accountable firms completely businesses philosophy layout facilitate between complementary needs someone knows leverage topics following This Made People avoid file human beings rather Mahalo network employees volunteers Mahalo’s contributors explore much judgment decide included Lots More Information Related Articles Bits Bites Work Cable Modems Viruses Domain Name Servers Networking Infrastructure Engines Operating Systems Pages Will Great Links Guide SEOmoz Today Sources Austin David Finds Needle Web’s Haystack Grand Valley State University http www ams org featurecolumn archive pagerank html Callan Ranking Tips AKAMarketing akamarketing google-ranking-tips Confirming penalty Gadgets February mattcutts confirming-a-penalty Greenberg Andy Saboteurs Forbes June forbes technology negative-search-google-tech-ebiz-cx ag seo Hunt Bill What Exactly Spam Watch searchenginewatch showPage Keyword google support bin answer py Over-Optimization Overkill webconfs over-optimization-article- php Promotion apromotionguide Bruce Clay Inc bruceclay web htm Sullivan Danny Intro March Wallace Spamming That Want Avoid SearchRank searchrank articles Guidelines Wells Terri Farming Good Harvest SEOChat May seochat c Link-Trading-Help Link-Farming-No-Good-Harvest Citation Date Reprint Content Can e-mails taxed Cloud Computing Folklore About Privacy Policy Ad Choices Sitemap Careers Contact Us Reprints Do Not Sell My Info Newsletter Get Keep date Latest Buzz middot Stuff Shows Tours Weird Wacky Sign Up Copyright copy division InfoSpace Holdings LLC System Company We cookies personalise ads features analyse share advertising analytics partners combine ve collected services consent continue website sell my data OK Type browser settings device’s operating Cookie identifiers assigned device IP address accesses client’s mobile 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computer.howstuffworks.com – How Search Engine Optimization (SEO) Works | HowStuffWorks

Search engine optimization (SEO) is a collection of techniques used to increase a Web site's ranking in search engine results pages. Learn about SEO.

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description Search engine optimization (SEO) is a collection of techniques used to increase a Web site's ranking in search engine results pages. Learn about SEO.
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How Search Engine Optimization SEO Works HowStuffWorks home chevrons-left email spinner facebook instagram twitter youtube Tech Health Science Home amp Garden Auto Culture Money Lifestyle Entertainment Adventure Animals Reviews Quizzes Podcasts Computer Hardware Internet Software Security Peripherals Terms Please enter terms to search for Advertisement Web Design Development by Jonathan Strickland A quot skydiving on Yahoo yields many results Where does your page rank and how can you help it rise the top Screenshot com It’s tough getting noticed provide useful information about a popular subject in an interactive engrossing way yet still attract few visitors One of most reliable ways improve traffic is achieve high ranking engine return pages SERPs Imagine that you’ve created definitive site we’ll use as example Your so new it’s not even listed any first step submit engines like Google The include exciting photographs helpful links guiding other resources Even with best may crack major When people term they could end up going inferior sites because yours isn’t While companies try keep their processes secret criteria spots complete mystery are successful only if user related user’s If resource benefits list You just have find show belongs at heap That’s where optimization comes collection techniques webmaster his or her site’s SERP position In this article look two philosophies white hat approach black We’ll also learn some problems webmasters encounter when trying satisfy both take general overview what really means next Listen All Y’all Sabotage punish who exploit works that’s good thing there’s unintended side effect Webmasters these same unethical tactics frame competitors Using practices make guilty called sabotage negative Contents Overview White Hat Techniques Black Obstacles screenshot Experts tell steps need order be one entries our already provided important component excellent content Without strong tips tricks will temporary boost ideal World Wide would every engine’s based alone possible No spot its own months longer worse no guarantee ever For big deal might personal project But anyone uses money crucial Whether makes selling products through hosting advertisements more translates into why large willing spend consultants worthy investment company’s ranked higher than competitor rely work Some legitimate methods great let know exists Other aren’t get involve exploiting gives Sometimes seems little questionable probably bad idea Let’s better without hot water business approaches Read all them Look Me Many interesting word mouth social networking MySpace Facebook link from blog increase number able continuously he she see permanent Webcrawler spider analyzes indexes according relevance To page’s categorize keywords relevant should keyword but bungee jumping wouldn’t Most computer programs spiders crawlers analyze individual These read index often sections There’s unless right places Here placement place definitely title want choose something Skydiving Art Another headers has several consider using header tags Equipment Classes experts recommend throughout particularly overuse obviously base parachute too times flag spam technique stuffing later Keywords factor account generating Just well doesn’t mean determine quality automated analysis Link looks question Going back sees hundreds linking give weigh importance words themselves Google’s system lesser-ranked So do tricky task sure destination you’re halfway there offer exchanges cover material don’t trade within Too irrelevant think cheat section closely fool Meta Tags visible humans visiting create meta tag lists skip entirely used past Jay Florian Mitchell Hulton Archive Getty Images seem believe ends justify There lots trick listing though such victory usually last very long which skews overusing Usually put repeated toward bottom won’t They invisible text color matching background Since HTML code detect can’t identify ignore matches then those under follow leave once realize nothing redirect another creates simple includes certain program redirects different original With each focus current topic lot particular Page cheats out fair experience appears Then duplicates hopes repeatedly intent push off eliminate competition compare against Selling farming Because relevancy buy farm interlink Small farms pretty harmless dedicated scheme involved simply demote cases ban Cheating result since normally fooled Who wants claims Plus penalize trades short success long-term failure factors difficult Gotcha removed firm Traffic Power represented due violations guidelines source Matt Cutts Webmaster Help Center credible biggest challenge finding balance satisfies entertaining users merit blip radar optimized come across dry uninteresting engaging tweak design easily potential problem crawl deals media files browsing after photos video forms enhance Unfortunately over image indexing convey go building tempted playing field constantly upgrading Optimizing always straightforward easy consultant relying check consultant’s credentials track record client stay informed issues recommends takes advice hold parties accountable firms completely businesses philosophy layout facilitate between complementary needs someone knows leverage topics following This Made People avoid file human beings rather Mahalo network employees volunteers Mahalo’s contributors explore much judgment decide included Lots More Information Related Articles Bits Bites Work Cable Modems Viruses Domain Name Servers Networking Infrastructure Engines Operating Systems Pages Will Great Links Guide SEOmoz Today Sources Austin David Finds Needle Web’s Haystack Grand Valley State University http www ams org featurecolumn archive pagerank html Callan Ranking Tips AKAMarketing akamarketing google-ranking-tips Confirming penalty Gadgets February mattcutts confirming-a-penalty Greenberg Andy Saboteurs Forbes June forbes technology negative-search-google-tech-ebiz-cx ag seo Hunt Bill What Exactly Spam Watch searchenginewatch showPage Keyword google support bin answer py Over-Optimization Overkill webconfs over-optimization-article- php Promotion apromotionguide Bruce Clay Inc bruceclay web htm Sullivan Danny Intro March Wallace Spamming That Want Avoid SearchRank searchrank articles Guidelines Wells Terri Farming Good Harvest SEOChat May seochat c Link-Trading-Help Link-Farming-No-Good-Harvest Citation Date Reprint Content Companies Totally Imploded Why Do Social Media Platforms Practice Shadowbanning Pandora Radio About Privacy Policy Ad Choices Sitemap Careers Contact Us Reprints Not Sell My Info Newsletter Get Keep date Latest Buzz middot Stuff Shows Tours Weird Wacky Sign Up Copyright copy division InfoSpace Holdings LLC System Company We cookies personalise ads features analyse share advertising analytics partners combine ve collected services consent continue website sell my data OK Type browser settings device’s operating Cookie identifiers assigned device IP address accesses client’s mobile application activity including apps visited geographic location