Learn how to use the Keyword Planner tool effectively to lay the groundwork for a successful campaign on Google. Make the most of your experience when using the Google Ads keyword tool.
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How to Use The Keyword Planner Tool – Google Ads Skip content Overview it works Cost FAQ GDPR Resources Basics of online marketing Costs budgets Tips and tricks Success stories Advanced campaigns Contact Call for sign up help Mon-Fri am- pm Sign in Start now Back all resources use the tool effectively Learn how lay groundwork a successful campaign on Make most your experience when using keyword is useful resource building strong lists helping get PPC off running start A free-to-use feature within its tools generating ideas bid estimations can you plan strategy By search ad group see list keywords might perform even combine create new ones It also choose competitive bids For example let s say run Vermont-based business selling locally-made sourced maple syrup across country identify terms phrases words potential customers are searching related that may not have thought before You be bidding against phrase handmade locally but uncover frequently-searched like breakfast condiment handcrafted etc Once understand basics there several strategies adopt take next level Check out these tips find way customer moment they want what offer Basic Filtering Refine Your Audience Budget When ll given four options Search nbsp Allows type website or category generate Multiple Combines two separate input combinations Get volume trends Shows historical trending data click cost performance forecasts Gives projections based average budget into any report which then filter variety elements While high nationally other wide areas location determine whether popular relevant term local area REACH Location specified geographic range Language specific language This could especially if multiple versions pages site English Spanish Network Determines where provided comes from default source however Partners Negative Keywords Filter don t results instance target anything with cheap free this enter those restrictions DATE RANGE Lets date so monthly searches time period compare different ranges determining certain better during times year strategize timing KEYWORD FILTERS Average Monthly Searches Filters selected dates extremely generally more difficult compete higher suggested If re just starting focusing mid-level avoid spending too much few Suggested Bid stay control calculated by taking account cost-per-click CPC advertisers paying same settings you’ve Ad Impression Share number people will divided total matched exactly last month network Organic percentage page showed regular unpaid web Note only available ve joined Analytics Position rank compared websites Competition receive top position them medium low difficulty small businesses it’s recommended as tend lower make OPTIONS further narrow research show closely already purpose filters whittle down remember set many Consider general one no testing sure aren’t overlooking opportunities As become familiar industry filtering work Now explore some making Quality Over Quantity struggling think outside box discover yours allows view Google-recommended generated Type longer-form considered Landing Page Enter read Product Category Select product categories best describe frequently searched realized analyzing suggestions gives keep mind has lot competition raising Try realistic won’t absorb majority Show Geographic allow customise ads particularly physical storefront therefore hoping reach around our whatever specificity city Putney state Vermont USA beyond planner These design languages company both speakers helps each groups audiences Prepare What Competitors Are Paying choices substantially inflate their costs Based particular ranked High per expensive gain top-level viewing Using effective fit showing column shows amount being spent desired build improve chances seen provides good estimation Google’s first estimate an Score current To estimated metric follow steps Visit tab Columns button Modify columns drop-down menu In Attributes add Est Save do very mean keyword’s poor Help bubble details about topic check article estimates Analyze Plan Most viable right temporarily store daily maximum detailed forecast chosen clicking Review Forecasts display clicks impressions conversion rate analyze findings delete until refined No matter size efficiency Keep succeed still questions helpful support Do someone Let know today Article write optimisations practices yourself Create Set Write decide going appear Or call specialist Follow us About Learning Guide Centre Digital Garage Skillshop Developers partners Site API AdWords Scripts Remarketing Tags Related products Shopping My Business Chrome Waze Local More solutions Solutions G Suite Think AdSense AdMob Expert invest day Calls numbers BT landlines charges apply another phone mobile abroad Privacy Terms T rkiye rk e United Kingdom States