– Big Rock Content Marketing: The Ultimate Guide

LinkedIn's Jason Miller on how content marketers can build an empire on owned media through a "big rock" content marketing strategy.

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Big Rock Content Marketing The Ultimate Guide arrow-down-thinarrow-downarrow-right-hairlinecheckclosecollectionsdig-deeperfacebook-outlinefacebookfiltergoogle-plushamburgerinstagramlatestlinkedinlogo-typelogomailour-pickspinterestquotesearchtopic-audiencetopic-industry-leaderstopic-inspirationtopic-managementtopic-measurementtopic-strategytwitteryoutube By browsing our website you agree to use of cookies Find out more about Privacy and Cookie Policy here Accept Cookies newscred com Insights Topics AudienceEventsHomeIndustry LeadersInspirationManagementMeasurementStrategyTCLabsWebinar What is Integrated Resources Top Events Search Subscribe Login Strategy by Nick Jones minute read a Sign In or Join Now save your favorite resources This article comes from NewsCred rsquo s London-based European team Whether not the Clash eclectic album London Calling counts as punk rock debatable that it truly great record ranks eighth on Rolling Stone list Greatest Albums All Time which describes ldquo songs apocalypse fueled an unbending faith in amp roll beat back darkness rdquo To Jason Miller LinkedIn Head Social Media than made dire straits band was broke open war with its label They wrote guitarist Mick grandmother flat then rehearsed honed garage Pimlico under single electric light bulb dirty carpet walls for soundproofing Arguably because conditions they were working ended up making masterpiece modern music perfect example creativity thriving within constraints ndash lesson all content marketers nbsp lively ThinkContent talk used his bands illustrate how can build empire owned media through big strategy Here top tips starting Give Your Audience Reason Follow You When first pitched said only matters That hyperbolic but their way cut drivel make themselves distinct manufactured pop at time And worked came across authentic marketing terms this mission statement align audience let people identify brand There no doubt whatsoever what stood reason different other had vision believed could change world Joe Strummer famous quote display office referring says It grandiose scale I think we things takeaway decade-long just relevant today years ago he adds Can say business company will have same So lessons learn one lead conversation give audiences follow If product too boring wants re simply thinking transactionally Then bidding price alone cheapest bidder always wins Don t Just Create Relevant doesn need needs engines killed farms means Google longer favours volume customers high-quality original write nine million blogs bunch e-books rank matter being smart brains over budget writing SEO understanding web interprets so optimise be found Research shows important relevancy Those fight hard get onto mailing keep lose them blink eye if isn answer Have should central part every marketer according Consider producing significant piece per quarter ebook video whitepaper Whatever has determine suggests asking two questions do want own number question prospects minds very likely answers these are Next research keywords Work ways find search Write down possible queries recommends consulting Answer Public who don access agency Place strategically throughout using long tail bottom-of-funnel keyword further searcher buying journey also specific less competition lower higher conversion Endlessly Repurpose singular entity View like leftover turkey ve fed family day doing For next days slicing dicing bird into sandwiches curry pie probably shouldn efficient Think wait until colour before start meals refers Bat Out Hell Meatloaf each material repackaged repurposed slice Even though seventies keeps guises eight-track LP live Vegas performance DVD He ll future him Same Gate drive leads But un-gated slices capture interest persuade become process demand gen looks ungated small leading gated Release Promote Strategically pieces may appealing know even best won seen without any promotion We launch putting blog walking away launching Three job prove viable platform didn send little tweet Every person organisation possibly help me eyeballs target deck ready go email InMail sponsored SlideShare PPC Twitter come guns a-blazin happens Exploding charts MQL Qualified Leads distribution methods Take note results Of course response high following channel most effective Second driving MQLs indicating social together proving ROI Interestingly after diminished took After became main source thanks weekly posts users notes goes run when turn paid elaborates there tell inbound ridiculous Inbound hanging school kids entire life hated experience again argues move beyond organic reach secondary connections magic One drove revenue cost put around cent Personalise Amplify thing Personalisation amplification leaps bounds Netflix Amazons stuff right now shared guide Sophisticated Marketer numerous knows CMOs interested transformational businesses targeted message Directors demonstrate efforts served helps solve problem known dark where sees As blast everyone going Customising images specifically plays huge role Using personalised produce CTR increase Basically better eBook stat human face far object text personal lsquo check my damn something drives Fully one-third those lives dude sexiest grandfather certainly running narrative story moving direction got likes comments shares living breathing indexed seconds Why would love Pay attention folks Diversify Skills enough expert easily disposable Am No helluva subject line targeting understand call hybrid model Or demonstrated KISS paint optional preferred figured four unique members work sync perfectly deliver amazing Like Peter Criss drums lays groundwork feeds Paul Stanley vocals represents voice tone moves Gene Simmons writes sings fuels generation Ace Frehley ties everything sweet guitar solo stop take step consistently delivering fans consume share Each release PR involved does Doc McGhee tour guides event takes building community anywhere connect My point sophisticated movement trying create place Ask yourself Does lean Do feel bigger turns vocalist sum top-of-funnel People thrill spectacle entertained salute Senior Editorial Strategist Office Originally published Aug AM updated Sep Related Reading getting value advertising spend during crisis Impact Coronavirus COVID- Teams Lessons Learned From Through Far Branded influencer Dig Deeper Industry Leaders How New York Life Uses Emotional Intelligence Win Financial Services LeadersStrategy Navigate Their Rise Status Resource Management Primed Coming Importance During Pandemic ThinkContentBig ContentContent MarketingContent StrategyLinkedInMarketing Awesome newsletter Get insights inbox Lead Source Detail Recent Details Original Campaign Medium Term Submit ManagementInspirationIndustry LeadersMeasurementAudienceStrategyWebinarEventsTCLabsHome Log free Thank subscribing Our straight Ok Ready revolutionize Contact us Learn More Offering Solutions Advisory Platform Case studies Company About Careers We’re hiring Press 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