Keyword Cloud

The Low-Down Only Percent Of Searches On Amazon Include A Brand Name skip to main sidebar Blog by Jonathan Low nbsp Jul are shifting from brand-driven needs-driven with all that implies for marketers JL Marketplace Pulse reports of the top search terms didn t include a brand however more popular likely be branded – name Search keywords highlight how shoppers behavior is world needs-based decision process Unlike on social media where follow particular brands they most often searching need One hundred thousand volume were analyzed representing an estimated including like Apple or specific product iPhone counted as and shifted observed elsewhere go boutiques For example instead looking Nike shoes any running then using reviews ratings pick best aa batteries aaa rechargeable some searched Each term in Duracell energizer first occurrences Energizer names both appear less frequently than generic Brandless not only highlights need-based shopping but also reason why AmazonBasics sellers has capitalized launch many successful private label products Further even if their other can bid keyword through advertising As result results s form Sponsored Searching returns ASICS pair one Plus searches apple airpods alternative since there four meeting this query wants display dozens Casper mattress show mattresses list fifty Best Seller tag combination similar make safe competing taking sale Even shopper explicitly All doesn mean ignore unfamiliar contrary men Adidas women However aggregate brandless In categories familiar thus them They laptop swimsuits without being sure which There it up surface Save And Share comments Post Comment Newer Older Home Subscribe via RSS Email Partner Co-Founder Predictiv PredictivAsia Jon specializes management performance organizational effectiveness domestic international clients He editor author whose works Invisible Advantage How Intangilbles Driving Business Performance Learn contact jon thelowdownblog com View This Archive November October September August July June May April March February January December Labels Select Advertising Asia BRICs China Communications Competition Culture Customer Demographics Disclosure Governance E-Commerce Economics Education Emotion Energy Entertainment Environment Sustainability Ethics Finance Global Government Innovation Intellectual Property Capital Jobs Pay Knowledge Leadership Legal Management Markets Marketing Measurement Media Military Mobile Networks Politics Quality re Regulation Reputation Science Social Strategy Talent Technology Television Trends Venture links raquo Age Digital Tonto Intangible Asset Society GigaOm Center Research Assets Centre New Club Paris IC Erik Brynjolfsson Fast Company Thierry de Baillon Value Verna Allee Economist Gathering Sharon Oriel National Public Radio RGSquared Org design Wendi Bukowitz Slate magazine Mashable Institute ReputationXchange Leslie Gaines-Ross’ blog United Nations Environmental Progress Initiative Channel Standards-Europe Baskin’s Identity Website Ken Jarboe’s Intangibles Issues Athena Alliance I-cubed economy Convelop Karin Grasenick Studio Panzarani Roberto McBassi amp Human Laurie Bassi Big Picture financial markets Beyond Deal M Jay Chatzkel Dan Pink workplace working innovation Naked Capitalism Copyright copy Back About Site De aneira Design