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All of The Social Media Metrics that Matter Sprout Send us an email Who are you trying to contact Sales Support Other View all Close this form navigation Skip main content Start Your Free Trial Contact Email Login Bambu Simply Measured Product Engagement Streamline and effectively scale monitoring engagement efforts with a unified social inbox Publishing Scheduling Effortlessly plan create manage deliver campaigns as team Analytics Drive strategic decision making across the business access rich data analytics Listening Uncover trends actionable insights from conversations better inform marketing strategy Powerful tools growing businesses Twitter LinkedIn Facebook Instagram Pinterest Youtube By Need Use Case Management Customer Care Data Intelligence Employee Advocacy Business Type Enterprise Small Agency Industry Computer Software Retail Higher Education Stories Pricing Resources Learn Blog media tips tricks guidance Resource Center Access s most popular resources Updates See what new at Learning Portal Training help get Get Inspired Studies What success looks like Adapt Advice industry leaders think differently Events Meet in person Webinars on-demand events Featured Reads How analyze improve your need know started Tools A beginner guide essential features Campaigns track great Search Filter p bull Strategy important metrics Photo author Jenn Chen by Share Save Pocket From follower counts post percentages world can be confusing wade into On top metric seems created on weekly basis should tracking Is it even for In we ll take through basic every company paying attention based goals These generalized channels names key vary one channel another but cover core measurements want stay KPIs goal setting campaign go over why they re how find them which ones Specifics will Consider these build approach around Related Articles Mine Better ROI best marketers critical statistics fuel management determine For related if is hitting mark or not example may increase conversions Therefore becomes increasing those visit site via posts part Now have mind clearly identify measure time frame three-month span To meet decide run include ads product tags influencers look traffic conversion rate website because prove successful well performing ultimately impact overall Not only does having give opportunity showcase work executives providing consistent reports lead major shifts including budget increases increased And last certainly least keep aware general profile brand health don t presence until back up Measuring right Every platform has its own native dive Insights tab navigate accounts before able see If just starting out low visiting individually good point order minimize investment pulling sources tool fits within needs save manually creating together different networks more than make money spend plans come presentation-ready filterable date This means customized graphs comparisons previous range easily accessible easy surface Whichever route monitor document somewhere progress toward narrowing down sea options challenge so vast We ve used However about some fluffier using answer tying looking drive awareness publishing many impressions driving community people do engage average meaning interpreting tells translating Likes comments shares clicks big umbrella category It essentially boils much audience interacting account often network sort total sum smaller such likes type naming conventions Retweets vs Shares High rates indicate responsive real followers interesting types At granular level Comments etc Individual Retweet add report number engagements per Post divided reach high who Account mentions Organic aren reply tagging story without prompting Like might context full decisions Looking combination way learn levers pull specific receives lot isn always bad intention could been present beautiful image caption meant call action But there was encouraged then lack mean poorly picture devising keeping close eye particular really agile pivot quickly Sent Message Performance break each also provide column sorting receive users engaged similarities among elements appeal optimize future Make sense Once situation reporting easier Presentation-ready let highlight Find free trial Awareness Impressions amp Frequently confused especially focused perception benchmarks understand difference between times shows someone timeline Reach potential unique viewers usually count plus shared While tell visibility still other ultimate performance multiple both educating likely therefore wasn enough audiences after seeing their feed went viral ever pic twitter com l bngFIgDF mdash Mayapolarbear mayapolarbear July Tweet very k calculate would Retweeted thousands Replies public view expand Quote-Retweets visits publicly wildly voice Volume sentiment relations competitive analysis paid advertising indicates online sphere taking florist Toronto talking compared competitors listening volume discussion certain keywords Combined Trends associated where capture Improving share ongoing benchmarking forever Unless field won maintain biggest ebbs flows consider factors changes Referrals easiest our first article Most applicable companies websites e-commerce platforms referral tied sales incorporates UTM program Google built-in Shopify link display any user lands web broken source medium Conversions when purchases something visited purchased same Hand hand referrals click-through CTR effective ad Note CTRs differ industries research beforehand adjust accordingly care Response pretty customer experience Additionally watching manager sure doing job customers being heard reasonable amount response They fast responding messages actually responded multi-user getting done variety further day week respond everything six hours says otherwise Team above sorted members With exceeding expected whose published receiving replies Conclusion Among dozens available compiled matter recap You section all-in-one common pay combined nuanced relevant tracked course SproutSocial Sign sent Up Published August SF-based digital strategist photographer writer works specialty coffee awesome She penchant cake donuts Connect her thejennchen jennchen Subscribe newsletter Me Website Home Us Office Locations Help FAQs System Status Solutions Agencies Industries Platform Automation Collaboration Integrations Company About Why Careers Customers Security Investors Partner Directory Image Resizer Brand Assets Guides Benchmarks Marketing now Copyright Inc Rights Reserved Privacy Terms Disclosure Policy Cookies Do Sell My Personal Information Tips Straight Inbox Become Marketer joining nearly subscribe blog committed privacy clicking Submit acknowledge uses information accordance unsubscribe communications opt please sproutsocial Address validation errors summary message dialog window Top Posts Size Guide When Audits Toolkits Espa ol Portugu Content Network YouTube Tech Healthcare Topics Templates