www.smallbusiness.wa.gov.au – 8 steps to marketing your business | Small Business

Outlines the 8 key steps for successful business marketing. Free marketing plan template and information guide.

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steps to marketing your business Small Business Skip main content Close menu Main navigation mobile I need advice Starting structure licences and permits premises Dealing with coronavirus Financial management Tax Legal essentials Marketing promotion strategies Market research surveys Digital ways grow Employing staff Insurance risk workshops advisory service Intellectual property Grants tenders Innovation Avoiding managing disputes Managing stress anxiety Exporting importing Exiting a Local am in dispute Resolving How write letter of demand Types we can help Dispute resolution Mediation Preparing for the mediation session Mediators register Templates amp tools Building knowledge guides support team templates Commercial leasing Blog All posts Getting started Running COVID- Rules regulations promotions Industry insight stories SBDC news From Commissioner About Projects initiatives Advocating small Corporate publications sector Accessibility Using our website Contact us Utility Sitemap Search Go whole WA government search Popular Links links Find licence starting planning names smallbusiness wa gov au provides free businesses Western Australia Phone Email info Website www You are here rsaquo will upgrade or access from different device order get best experience Conduct market Profile target markets Identify unique selling proposition Develop brand Choose avenues Set goals budget Nurture loyal customers Monitor review is key part developing strategy It about collecting information that an into thinking buying patterns location In addition also assist you undertake initial sales forecast monitor trends keep eye on what competition doing Learn more Trying promote product everyone be costly ineffective Grouping segmenting potential based certain characteristics focus efforts Generally segmentation factors such as geography demographics age gender education level income occupation behaviour loyalty attitude readiness buy usage rates lifestyle social class personality personal values Your should have willing pay offer USP A reason not competitors it s makes stand out crowd important define do differently able convey Commonly this reflects special skills may having new offering providing exceptional Start by answering following questions What love most products services come instead benefit purchasing Which aspects generally highlight when describe strangers Every regardless size likely than logo colour tagline well-articulated emotionally connects conveys who deliver While there many available consider audience determining which use Options include media blogging brochure flyers networking events print advertising word mouth cold calling drops want achieve through activities SMART specific measurable attainable relevant time-based allocate elements development maintenance engine optimisation design branding printing promotional material cards brochures signage etc donations sponsorships employing TIP As general rule thumb spend between three five percent actual expected annual turnover If funds initially build profile plan success so look after them encourage Providing customer people coming back set apart Strategies communicating regularly blogs e-news after-sale follow up delivering promises going extra mile benefits exceed expectations using feedback complaints opportunity improve listening training basic processes determine whether they achieving desired outcome increased Initially every months ensure supporting Once becomes established introduce if competitor enters issue arises affects industry Monitoring reviewing figures regular basis monthly monitoring activity during campaign analytic effectiveness campaigns digital More Undertake For practical tips see section blog Attend workshop Our provide guidance successful dynamic See schedule The make It’s updated timely start run Visit Publications pdf template guide Quick Licence Finder paid time Follow Facebook Instagram LinkedIn YouTube Level William St Perth Advisory telephone gt Directions office Footer Home Privacy Disclaimer Copyright copy Development Corporation all rights reserved Chat powered LiveChat