www.thedrum.com – Voice search optimisation for Alexa, Siri and Cortana | The Drum

Voice search has been around for a while now – it’s no longer a novel concept. However, much marketing talk has been focused on how to negotiate with Google’s voice assistant, now powering a billion devices.

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twitter:description Voice search has been around for a while now – it’s no longer a novel concept. However, much marketing talk has been focused on how to negotiate with Google’s voice assistant, now powering a billion devices.
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brand yet figure out capture engage those visitors Previously we shared general tips making search-ready post consider you convince different pick website or promote products SEO Unlike Assistant who rely engine draws web results Bing Knowledge Graph often ignored by marketers meaning there lower competition higher chances securing top spots both desktop Use Webmaster Tools determine essential areas This toolkit includes neat analytics suit useful functionality strongly correlates local as users want discover services their vicinity To secure recommendation Bing-powered best get registered Places setup process straightforward similar My Your business automatically Maps default platform used searches made user base may be smallest at moment but growing rapidly Echo accounted all smart speaker US Just before Christmas topped list most downloaded free apps Play App Store As speakers arrived earlier UK market gizmos reside homes Users turn whenever need help finding recipes getting instructions just receiving quick answer query technology in-built knows perform some actions including Yelp calling Lyft Uber ordering Prime While exactly optimise each few things do increase being picked up relies well proper Schema mark-ups types long-tail natural language queries these more verbose styled questions told order product If selling goods chosen pay attention factors which influence selection shipping option At handle orders When delivery available within category have place old-fashioned manual Choice accolade always picks Amazon’s first none given algorithm best-ranking label except location-based asked suggest venue nearby crawl That’s why makes sense set presence Visit Connect update listing follow standard rules org give context algorithms about page A bunch content-specific formats added recently Be sure check them upgrade pages Verify mark-up Bing-friendly validator parse code tweaks needed end last year announced schema format Speakable beta mode topical better 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