www.anothermag.com – How Gant Is Redefining Preppy Style for 2020 and Beyond | AnOther

Gant’s creative director Christopher Bastin speaks with AnOther about its capsule collection with London-based artist Luke Edward Hall and how it is owning what preppy style means today

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description Gant’s creative director Christopher Bastin speaks with AnOther about its capsule collection with London-based artist Luke Edward Hall and how it is owning what preppy style means today
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preppy 21
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How Gant Is Redefining Preppy Style for and Beyond AnOther Fashion amp BeautyArt PhotographyDesign LivingAnother ManLovesArchivePurchase SearchDazed media sites img Del-Juan is wearing corduroy trousers striped heavy rugger from the LUKE EDWARD HALL FOR GANT collection Photography by Amber Pinkerton Styling Reuben Esser BeyondGant s creative director Christopher Bastin speaks with about its capsule London-based artist Luke Edward Hall how it owning what preppy style means todayNovember Text Hannah Tindle Lead Image The origins of can be traced back to early th century at Ivy League colleges New England without even having think much once word comes mind images pastel cable knit sweaters deck shoes chinos attire boating tennis rugby immediately spring into view In hit peak before taking on a life own in finding place popular culture outside walls Harvard Yale From Hollywood Brat Pack Princess Diana was vogue as marker social status And Lisa Birnbach wrote her satirical guide Official Handbook published turn that decade For first time dressers are community many different types people this very functional uniform helps them identify one another crowd Of course there labels synonymous both past present Ralph Lauren J Crew Tommy Hilfiger name but three American-Swedish heritage brand also inextricably linked look now tackling exactly beyond First foremost an attitude not just clothing itself has always evolved taken influences zeitgeist world around he tells used pair penny loafers brightly coloured polo club blazer today more than Now we re seeing streetwear influencing silhouettes fabrics way cites brands such Rowing Blazers Kith Noah who have done great success imbuing codes fresh meaning relevance Aiden lunch scene print silk scarf bow blouse Yasmin pop over shirt dress One latest projects redefining created established himself bastion eclectic taste recent years His eye colour kitsch whimsy draws inspiration likes Vreeland Fornasetti Cecil Beaton Bloomsbury Set We reached out January year idea collaboration explains When doing some research I noticed wear Rugger day since approach dresses had high hopes would like turned right thankfully After these initial conversations flew headquarters Stockholm where got straight rooting through label extensive archive exploring vintage pieces collectables stored then took his UK began sketching designs signature illustrative form basis knew extremely talented still blew me away says It process wish simple joyful design concept range create British take American sportswear all infused acquired printed tie blouses chunky knitted sweatshirts recreations button-down shirts pinpoint Oxford stripe plus slouchy coats tweeds corduroys delicate long-sleeved infuses sideways glance driven modern touch continues knits premium cashmere yak virgin wool All wovens uniquely designed various italian mills Albizzate Manteco check double-breasted sweater vest wide-leg But intending keep pushing forward big ideas confident ownership A lot legacy fall trap becoming stale victim huge numbers preventing bold move As long don t ourselves too seriously continue evolve mindset really future Explore here Hair Michael Harding Future Reps Skin manicure Olivia Cochrane Models Abbott Brown Omoregie care Sarah Small Casting Staci Lee Hindley Digital tech Dave English Photographic assistants Jack Grange Scott Gallagher assistant Beharrell Set-design Eddie Amos Production LaLaLand BeautyFeatureSubscribe weekly newsletter receive span MagazineContactAboutAdvertisingJobsPrivacyTermsSearch copy Publishing Ltd