Keyword Cloud

SEO Optimization – Learn to Optimize for WordStream Skip main content Header Top Primary Menu AdWords Grader Login Main navigation Our Solutions Advisor Cross-platform software maximize your online advertising Agencies Scale agency with Testimonials Hear what makes us great — straight from our customers Free Tools Analyze amp improve digital marketing free LOCALiQ Marketing Services Digital solutions entire funnel presented by How We Help me turn site visitors into conversions advertise on Facebook my Google Ads campaigns manage ads across Bing and Manage build scale Pricing Software consulting help you grow business drive success clients A trusted guide journey Blog This will be an introduction overview of search engine optimization a hugely important tactic driving traffic In this ll learn What is Why it Important Keyword Research Targeting Best PracticesOn-Page PracticesLet’s get started Search the process optimizing web pages their easily discoverable users searching terms relevant website The term also describes making easier indexing known as crawlers find scan index While concept relatively straightforward many newcomers still have questions about specifics such do optimize or company s engines know how much time spend can differentiate good advice bad harmful Perhaps most aspect actually leverage more leads sales Should You Care About Billions searches are conducted every single day means immense amount specific high-intent Many people products services intent pay these things These commercial meaning they clearly indicating that want buy something offer query like I car displays clear intentPeople any manner directly related Beyond prospects all kinds only loosely represent even opportunities connect those folks answer solve problems become resource them Are likely widgets who offered information each last four times turned problem someone ve never heard Actually Works Driving Traffic Engines It note responsible majority in world may vary one industry another but dominant player results would show up best practices outlined position its rank other well dominates among don’t sleep sites Yahoo BingSo does determine which return response valuable algorithm extremely complex at high level looking contain high-quality searcher Google’s determines relevance crawling reading evaluating algorithmically whether based keywords contains factors ranking signals quality number site’s link profile websites page whole Increasingly additional being evaluated where engage Do need remain bounce back click Or just ignore listing altogether click-through loading speed mobile friendliness unique has versus thin duplicated low-value There hundreds considers constantly updating refining ensure delivers possible user experience PracticesThe first step re identifying For example widget when look maybe type figure below shows volume estimated over period Tracking various periodsThere several key take account determining target Volume factor consider given keyword there bigger potential audience stand reach Conversely if no available through Relevance frequently searched not necessarily mean connection between user’s crucial signal Competition Keywords higher significant amounts competition premium positioning intense First understand prospective From types interested language use describe tools etc Who else buying Once answered initial seed list domains ideas put some metrics around Take core ways start input own tool WordStream’s Tool Additionally existing getting already If case data might able bit better Unfortunately stopped delivering lot analytics providers make Webmaster interface haven t set very both unearthing diagnosing technical issues taken looked competitors work conceivably lie Determining relative fairly task At authoritative words links linking competing same areHow aligned itself question popular individual result dive deeper competitive using founder Larry Kim formula On-Page SEOOnce next implementing targeted Each should targeting basket his perfectly optimized Rand Fishkin offers nice visual looks Perfectly Optimized Page via Moz Let few critical basic on-page elements think Title TagsWhile working actual de-emphasizing punishing aggressive manipulative including And impactful place title tag primary headline see typically H possibly HTML element top browser populated source code meta Your matches organic Make clickableThe length pixels character counts general characters rule thumb here natural compelling way add modifiers Keep mind though sees so clickable Meta DescriptionsWhile effectively description updated isn seen ad copy takes liberties display always greatly increase Remember showing searchers come then action Here real descriptions Body ContentThe course Different different jobs cornerstone asset lots needs than support sure quickly That said been increasingly favoring certain out keep Thick Unique Content magic word count handful couple hundred won falling graces recent Panda updates particular favor longer large thousands short nothing changes say line text could trouble Look entirety percentage low value try identify thicken check simply exclude noindex having appear trying flood attempt Engagement weighting engagement heavily impact answers asking stay load don design overly above off send away Sharability Not piece linked shared But careful rolling quantities share new creating before roll Having aren doesn create picture either Alt AttributesHow mark images perceive image generates An alt attribute allows provide alternative view break files deleted difficulty connecting useful helpful overall usability perspective gives opportunity outside stuff cram variation fact fit naturally include Just skip give thorough accurate imagine describing By writing topic avoiding over-optimization filters trick yourself chance modified long tail variations URL StructureYour structure tracking segment reports segmented logical shareability standpoint shorter descriptive URLs paste tend mistakenly cut less Again Moreover change Even pretty feel negatively impacting focused proper permanent redirect common mistake businesses redesign Schema MarkupFinally once standard care going further helping recognize schema markup currently estate extensions advantage rate virtue ratings while others everyone reviews table stakes hurting CTR omitting Afford adding schemaThere variety probably apply least form Further Reading ResourcesThis intended serve in-depth creation considerations aware topics read Tom Demers’ comprehensive introductory basics agencies guesswork pay-per-click budget Find you’re mistakes GET GRADED TODAY REQUEST CALL Company Careers Culture Leadership Partners News Growth Academy PPC U Webinars Whitepapers Videos Huntington Ave Floor Boston MA Footer Secondary Resources Negative Generator Grouping Niche Finder Fundamentals Basics Display Posts War Clicks Much Does Cost Most Popular Industry Emotional Conversion Rate Online Courses Graders New Smart Creator Certification Tips Call Action Examples Work Good Click-Through Earnings Expensive Economics Quality Score All Rights Reserved Legal Privacy Policy Trademarks