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What is a VSCO girl The meme explained – Vox meta Skip to main content clock menu more-arrow no yes homepage Follow online on Twitter Facebook Youtube RSS feed all stories Site search Search Election Open Sourced Coronavirus Recode Goods Future Perfect Highlight First Person Podcasts Video Explainers Culture Politics amp Policy Science Health World Identities Energy Environment Technology Business Finance More Support free journalism An informed public critical right now You can help by supporting Vox’s explanatory with financial contribution today girls and how teen culture goes viral Why adults t stop hearing about By Rebecca Jennings rebexxxxa Sep am EDT Share this story All sharing options for Reddit Pocket Flipboard Email source YouTuber Hannah Meloche in her basic transformation video This part of group called I pinpoint the exact moment heard term but know it was TikTok pretty sure that would be big deal That wasn because particularly familiar suburban high school fashion trends catchy nickname given largely white middle-class teenage those things always go Months later here we are thick another cycle wherein subcultural dynamics explored consumed people decade or more removed from them Teenagers have long been subject fascination whose name comes photo-editing app pronunciation visco only latest iteration express does feel novel feverishness VSCO-girl-inspired has proliferated internet read what they everywhere Charlotte Sun Herald NBC News hear teens explain themselves Slate find out transform yourself into Seventeen Elle much costs Fox get really thinky means Cut who VSCO-girl excludes BuzzFeed View post Instagram A shared Starter Packs Only starterpacks Aug at pm PDT making one -year-old old first time Insider brands associated New York Times concerned parent worried daughter turning CBC even though you also maybe than just an aesthetic re striking climate change Intercept Or actually talking lesbian rebranded Gen Z convincing theory explore Vice Related not-so-secret life TikTok-famous aforementioned pieces were published between late July early September primary target industry which moves so quickly two months after went could hopelessly touch But phenomenon while certainly referencing actual common style dress far interesting as case study entire subculture becomes There will jokes s new evolve unprecedented rapidity something bigger Sydney Serena sydneyserena easy explaining most succinctly illustrated she consumes starter pack likely include following items T-shirt covers bottom shorts Nike junior store Brandy Melville where everything size small If not wearing scrunchie hair ll almost keep three wrist alongside bracelet Costa Rica-founded brand Pura Vida She carry backpack Sweden-based Fjallraven sticker-covered Hydro Flask cost per water bottle around rest outfit composed Birkenstock sandals any other ugly-trendy shoe such Crocs Fila Disruptors Burt Bees Carmex lip balm topped Glossier gloss puka shell choker look once expensive achieve laid-back practice teenager recently described me type spend minutes their messy buns permeates software launched operates like draft folder high-contrast temperature-warped filters ability make average photo manicure cactus profound similar social network there profiles liking less pressure curate perfect-looking algorithm-winning since continues operate public-facing media self ultimately place your photos good stereotype nobody cares hannahmeloche Jul sort joke Way back January Greer Jones delivered deadpan introduction becoming ultimate Today m going trying become my goal focusing college grades irrelevant says sarcastically up Back then basically meant cool In tries retro-flecked trying-to-look-like-you re-not-trying popular takes sneakers next succulents dryly think shoes plant shows person don deep Like hipster emo both insult apologia use reference others sheepishly oneself fun course shares same signifiers parodying posted August getting ready day sophomore year wears tucked jean bun tied sartorial underpinnings girlhood Since parodies teenagers qualify exercise self-deprecation blatant misogyny although plenty portrayals too turned category worth short-form defining its US launch It known bizarre comedy outlandish pranks POV point-of-view videos film acting character speaking watcher summer users began POVs often viewer played passive role student had misfortune sitting d suddenly start telling aggressively loaning scrunchies quoting dated memes borrowed black LGBTQ stan slang oop sksksk perky annoying espousing virtues eco-consciousness via conspicuous consumption metal straws fancy bottles etc kind feels pertinent era save turtles posturing Whereas carrying backpacks oversized tie-dye shirts hardly notable before costume call each despite fact might share Said ve never labeled myself until became trend thought Oh guess surprise implicated received PR emails emporium Claire incorporating heading None spoke however seen meaningful sales bump due said growth steady over past comment figures did say company thrive grew rate percent Q For namesake recent meeting CEO Joel Flory he told hadn contributed uptick happy sudden interest chance sell mission wants chiller creative counterpart bullying anxiety compare Having conducted survey young mental health kids without worrying friends On million weekly under nothing He want hashtag VSCOgirl reveal diverse come signify identity isn planning changing marketing efforts capitalize referenced reason inside offices interview dozens journalists writing We doors opened conversations take winking gesture publicist presented very own best ones wrong When TikToker Woods tried build perfectly VSCO-esque outdoor sleepover fort complete fairy lights printed sheets prepared sprinklers off leaving camera-ready hangout drenched uninhabitable Even if useful accurate descriptor millions understanding worship mock years ago wore similarly outdoorsy clothing clunky accessories North Face fleeces Uggs Nalgenes headbands Though cases these considered aspirational when packaged together create label wear compliment Usually point see laugh little bit conformist Another They essentially effect labeling dramedy tell mid slaps dozen may apply vapid boring pictures everybody else hard biggest try-hard And stereotypes women win coincidence came wealthy enough afford respective uniforms Mainstream society outsized doing buying generational based pernicious millennials instance avocado toast being entitled generation modern history end worse financially parents Rather facing realities majority debt easier pay attention lives emma chamberlain emmachamberlain Feb PST aren e-boys horse scene sun perhaps virality fastest eager participation writer behind explainer shocked fast caught Roisin Lanigan Guide Girls Tumblr i-D UK website owned different Despite editor having zero clue piece ended site Now thirst veered toward cringey roll eyes DM seems some websites way try write identifying 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