Keyword Cloud

Different Types of Keywords Needed for SEO and SEM Categories in B Brand Consumer Crisis Media Relations Digital Social Employee Engagement Food Beverage Health Higher Education Industry Trends close sidebar Skip to content The Buzz Bin Menu nbsp About open Search Press Enter Return begin your search form Successful Share this LinkedIn Facebook Twitter October April Jason Poulos View all posts by When trying create that s friendly both organic paid it important digital strategy utilizes keywords from these three main buckets below Each type keyword has their own pros cons but wrapping together one solid will yield the strongest results Generic Just as title suggests are very generic unspecific terms get searched Something like Tennis Shoes or Cameras would be considered a term developing an we typically stray away they highly competitive not specific enough sites actual However if you able rank site should receive decent amount traffic Conversions might little low user is hitting overarching topic nothing too running AdWords campaign its nice integrate some make sure every opportunity covered Due nature cost more per click If ad ranks well receives good Ad Score Google follow with once gets on website engine conversions most likely tough decision pursue I tend avoid them unless have right promotion budget behind Broad Match match core Terms Red Canon T Camera present stronger engagement than Optimizing broad provide much competition A searcher item searching optimizing average middle things recommended due moderate through rate bases majority around perform pretty Long Tail last types consider long tail Think sentences typed into how do set aperture my camera biggest drivers From standpoint affordable abundant conversion rates meat strong reside within integrated perspective maintain balanced approach marketing ecosystem Tags optimization Related Posts Subscribe copy Padilla All Rights Reserved X