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twitter:description 4 minute read AuthorJon Rognerud Typearticle ProviderEntrepreneur In his book Ultimate Guide to Optimizing Your Website, SEO and online marketing expert Jon Rognerud shows you how to build…
twitter:title Your SEO Checklist: 4 Steps to Optimizing Your Website – Business Resource Center
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Your SEO Checklist Steps to Optimizing Website Business Resource Center Web EssentialsDomainsMailWordPress hostingHostingWebsitesStoresBusiness MakerLocalworksWebsite Design Mon-Fri am pm PTResourcesHelpHomeSales amp MarketingTechnology EcommerceHuman ResourcesStartup BasicsCOVID- ResourcesSearch Search Yahoo Small BusinessYour February by minute read Author Jon Rognerud Type article Provider Entrepreneur p In his book Ultimate Guide and online marketing expert shows you how build a high-performance website get top ranking on all search engines this edited excerpt the author outlines broad strategy for successfully optimizing your The goal of engine optimization is have spiders not only find site pages but also specifically rank page relevance so that it appears at results process one-time requires maintenance tuning continuous testing monitoring Below four-step Use as top-level checklist Step Target Market AnalysisWebsite analysis Analysis meta sets keywords visible text code deter xAD mine well apos re positioned For example much do compared xA Competitive Examination content present ings competitive websites determine an effective positioning Pick five in Google listing begin Expand necessary tools such Semrush com Keywordspy Initial keyword nomination Development prioritized list targeted terms related customer base market segment Begin with What would type into business or Then ask customers Keyword Research DevelopmentKeyword From further identify key words phrases Review lists other pertinent industry sources preliminary indicative number recent queries many are competing each word Prioritize plurals singulars misspellings If users commonly misspell should use Please note will try correct term when searching care Baseline assessment You need understand where now order accurately assess future rankings Keep simple Excel sheet start Check weekly As more comfortable check every days see improvements traffic indicator progress Some optimizers say dead Yes conversions important we Goals Objectives Clearly define objectives advance can truly measure ROI from any programs implement Start don x t skip step Example may decide increase current baseline visitors day over next Or want improve conversion rate one percent two specified period aggregate numbers must drill down specific products services sales Content Optimization Submission Create titles Keyword-based help establish theme direction tags Meta description influence click-throughs aren directly used doesn tag Place strategic Integrate selected source existing designated Make sure apply sug gested guideline three per add complete Ensure natural inclu sion It helps quickly what about A approach works best past was recommended Many tests show outperform shorter ones end marketplace links popularity Develop new sitemaps Bing easier index both XML HTML versions An version first easily be submitted via webmaster Submit directories limited Professional marketers sub mit URL major s possible better faster way back naturally Links indexed However submit paid DMOZ free choose include AdSense google adsense scripts their Media bot visit likely Continuous Testing Measuring Test Analyze web effectiveness ve implemented including individual performance changes keep tracked spreadsheet whatever Maintenance Ongoing addition modification con tent continually growth stall decline neglect review link ensure inbound outbound relevant blog provide structure ease hosting company typically setup installation More How Click-WorthyAll Isn Created Equal Tips Making Yours Top-Notch Could Learn Budweiser Heart-Melting Ad html Further reading Sales EcommerceYahoo BusinessLeveraging Webinars Improve Funnel COVID- BasicsYahoo BusinessCOVID- updated Startup BasicsTechnology BusinessSmall Journal Get Online Offer Is Helping Businesses Bounce BackServicesWebsitesWebsite PlansWebsite ServiceWebsite ThemesDomainsDomain RegistrationHostingHosting PlansWordPress HostingWordPress Hosting PlansLocalBusiness Listings PlansStoresEcommerce Stores PlansMailBuy Email AddressCommerce CentralResourcesCustomer CareDeveloper NetworkWebinarsNoticesBusiness RelationshipsBecome AffiliateOur Partners Verizon Privacy Policy Terms Service GDPR Notice SearchWeb DesignHomeSales Resources PTResourcesHelp