Keyword Cloud

Types of Market Segmentation With Examples – Alexa Blog Skip to content How Use SEO Analysis Competitive Website Keyword Research Target Audience Check Backlinks Marketing Resources Overview Content PPC Advertising Influencer Niche Staff Picks Find Low Competition Keywords Create an Audit Report Guest Blogging Sites Analyze Competitor Rank on Google Template br Download Your eBook Log in START YOUR FREE TRIAL Home Intelligence Using different types market segmentation allows you target customers based unique characteristics create more effective marketing campaigns and find opportunities your See how can leverage by learning What is Why important The four a strategy Is the process dividing into smaller defined categories It segments audiences groups that share similar such as demographics interests needs or location Eight Benefits importance it makes easier focus efforts resources reaching most valuable achieving business goals get know identify what needed segment determine best meet those with product service This helps design execute better strategies from top bottom s Click To Tweet stronger messages When whom re talking develop You avoid generic vague language speaks broad audience Instead use direct messaging wants Identify tactics dozens available be difficult will attract ideal guides toward work are targeting solutions methods for them Design hyper-targeted ads On digital ad services their age purchasing habits define these detailed targeted Attract convert quality leads clear they right people draw prospects likely potential buyers Differentiate brand competitors Being specific about value propositions also stand out blending other brands differentiate focusing customer Build deeper affinity want need deliver communicate offerings uniquely serve resonate distinct bonds between creates lasting niche identifying industries verticals have large served new ways underserved markets products Stay focused Targeting keeps objectives track distractions lead away Four bases Demographic Psychographic Behavioral Geographic Within each multiple sub-categories further classify one popular commonly used refers statistical data group Age Gender Income Location Family Situation Annual Education Ethnicity Where above examples helpful segmenting B C might following Company size Industry Job function Because demographic information factual usually relatively easy uncover using various sites research A simple example could vehicle manufacturer sells luxury car ex Maserati company would has higher income Another enterprise platform managers at larger companies employees who ability make purchase decisions teams categorizes factors relate personalities Personality traits Values Attitudes Interests Lifestyles Psychological influences Subconscious conscious beliefs Motivations Priorities slightly than because subjective They not data-focused require understand For may choose status While motivated increase productivity show executive team Related fuel psychographic behavioral focuses acts Purchasing Spending User Brand interactions requires actions These activities interacts happen this choosing purchased high-end past three years signed up free webinars simplest type geographic borders ZIP code City Country Radius around certain Climate Urban rural refer boundary city area climate An live warm climates where vehicles don t equipped snowy weather urban centers Strategy Now why time put practice learn existing If start performing analysis begin trends exist within current base questions guide Interview Go source conduct interviews Ask help fill details all sales spends lot working resource commonalities often see while Refer loads relationship management tools point-of-sale systems related Pull shows much spend visit store buy website analytics Analytics behavior seeing pages users long stay site referral led geography Get graphic lives Site tool Enter URL report visitors located across world Knowing Interest topics cares produce interested Learn websites Overlap cluster map regularly visits search great way inside minds terms searches Matrix Start list Then toggle view select run through produces keywords driving traffic listed themes matter buyer persona Once complete ll good idea In next step take describes exact d like semi-fictional description clearly visualize person trying creating downloadable template walk Reading Here Are Buyer Persona Help Own looking opportunity trend drive first ask problems does solve do excel Who back stick qualities common currently being qualified few then confirm viable Before launch campaign verify option competition exists if Gauge interest Perform keyword sure searching phrases Difficulty measure Look low sweet spot there already space Share Voice phrase own share-of-voice voice represents amount receives so compete Test iterate explore go just yet test Try results resonates Small tweaks big continue Better Campaigns reach grow Launch plan sign trial Advanced Plan access mentioned SUBSCRIBE TO THE ALEXA BLOG expert insights delivered Receive competitive tips straight inbox Subscribe times First Name Email Function Select Generalist Business Owner Development Sales Analyst Researcher Investor Journalist Webmaster Other Media Publishing Services Ecommerce Software Consumer Goods Professional Finance amp Investment Non-profit Government Size gt By submitting form agree Terms Privacy Policy Posts Remarkable Welcome Emails Real November nd Comments Curation Publish Less Unlock More Awareness October th Winning Tips About Author Jennifer Yesbeck Manager knack syntax passion building connections she drives daily bring latest greatest happenings wide web Recent Disavowing Links Guidance First-Hand Advice Benefit Can Boost Internet Inc Facebook Twitter LinkedIn All Calendar That Saves Time Common Duplicate Issues Fix T