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Mastercard Nuveen Office Depot OfficeMax Paste by WeTransfer Brandvoice St Jude Voices Advertise with ForbesAll ForbesReport a Security IssueSite FeedbackContact UsCareers at ForbesTipsCorrectionsPrivacyTermsAdChoicesReprints Permissions LLC Rights ReservedSubscribe Sign In BETAThis is BETA experience You may opt-out nbsp clicking here Edit Story Nov pm EST GagaDirk SmillieContributor Opinions expressed Contributors are their own This article more than years old Share to Facebook Twitter Linkedin an interview last winter Gaga recalled her anguish being ignored as she performed bar filled drunken NYU students No one paid the slightest attention until fed up decided strip down lingerie I started playing in my underwear piano and remember everyone was all sudden like ‘Whoa ‘ said ‘Yeah you’re looking me now huh Yes we cacophony music business has broken through clutter muzzle velocity becoming superstar scarcely year Her first album Fame best-selling debut single Just Dance been viewed million times on YouTube Gaga’s tracks have clocked downloads this One them Poker Face most downloaded tune history U K digital Before Stefani Germanotta obscure go-go dancer who worked burlesque bars lower Manhattan precocious talent played age clinched seat NYU’s Tisch School But fame commercial success hasn’t followed career template Madonna trained way club circuit or winners American Idol where pop stars selected celebrity panel Pictures Brand model starts incongruous product Listen you might imagine it’s Britney Spears track suit watch video you’ll see work conceptual porn -year-old blonde bulletproof bangs -inch lashes slinks across stages gleaming metal bustiers smoked latex thigh-high stiletto boots Performing Paparazzi Music Awards ended set dangling above stage gauzy white La Perla horrifying audience fake blood gushed from bosom debauchery purposeful fodder for social media mainstream press She’s perv but understands viral marketing better anyone scene today says magazine industry veteran Simon Dumenco By showing wearing bird’s nest solar system head every appearance becomes item stories cite She directing frame life imagining how clips will appear what people tweet after appears VMAs meticulous about imagery especially sets live shows Preparing gig Los Angeles discovered that had painted radiant shade isn’t freakin’ ice capades yelled crew It repainted page outlandishness They learn problems hairspray get updates father’s recent heart surgery Having many followers can be perilous Last month posted link videos fashion icon Alexander McQueen’s site After rabid fans streamed crashed site’s servers leverages buzz sharing limelight other mightier entertainment brands There’s art once told Vancouver television members Bolshoi ballet wore hat designed Frank Gehry resembled mini Bilbao Damien Hirst collaborated Beyonce Michael Bolton October showed Saturday Night Live two dressed matching dominatrix gear tussled mock catfight near kiss surprise outr sexuality fazed corporate marketers Branding guru Steve Stoute paired Jay-Z Hewlett-Packard working handful tie-ins he inked deal Mac cosmetics Next Gaga-branded electronic sunglasses similar ones often cover half face concert Also works rock opera whose soundtrack come new Monster released week -city Ball tour begins reportedly involves costume changes tough match standards reminded herself ‘Now everybody watching you’d f ing great p Dirk Smillie recently left Wall Street chief content officer Guggenheim Partners biography Harry Prior senior writer Read More I’ve covered Paris Lyon Bahamas Mexico City Author ‘Falwell Inc Martin’s Press Director News Research Group Chair news category Webby Coro Fellow public policy Still thinking chef LessPrintReprints