Keyword Cloud

SEO Audit Checklist for NOT Beginners Skip to content Menu About Blog Get Help June by Nathan Gotch audits are the single best way figure out why you re not getting results It is first activity my agency does when bringing on a new client Remember two things before begin The time investment any audit will depend size of your website A good all about asking right questions Here s what this checklist be covering Step What Are Your Strategic Objectives Keyword Analysis Competitor Technical Page Level Content User Experience Link Citation Let jump in an purpose uncover reasons campaign isn t performing its fullest potential At -foot view going analyze target and at every level then provide actionable suggestions that increase organic search traffic if actions properly executed goal give company direction guidance so they can take get better Isn complete strategy Think base foundation effective uncovers preexisting issues gives roadmap needs tackled But after established there still much more strategic work do how unfolds from A-Z Fix All Uncovered Issues Perform Research Analyze Competitors Extract Keywords Ideas Opportunities Develop Strategy Execute Optimize UX UI Acquire Backlinks step-by-step guide There many steps within action we ve created entire course Academy show handle these An shows wrong focus but it how-to For example process use requires pages execute item like Manual Action Removed itself doesn user error into account Knowing only step second where some occur don fully understand development coding could break Or know subtleties such as fact need redirect URL change This hiring expert useful instead trying yourself also critical backup making serious changes Not substitute manual analysis Many factors uncovered through experience backlinks with own eyes make judgments When Should You Do As I mentioned always perform bring current quarter ensure didn miss anything identify problems evaluate our performance times beginning once Now basics let Complete Follow leave no stone left unturned successful product hundreds positive ranking That examine detail have perfect should start Goal determine long-term goals business said say again means end nothing than marketing channel grow achieve Clear keep focused help If already Objective review objectives Specific Measurable Attainable Relevant Timely S M R T refine them now create examples using principle Blue Widget Inc easily visibility next months linking root domains over link lead volume mix KPIs go keyword whether targeting worth And find untapped keywords result easy wins reexamine set jumping head thing want ask Often businesses their league They think win homerun likely up failing quality More often less competitive long-tail My team refer practice quarterly basis resources well spread across Isolate winners those wondering How m Every decide choose specific list thousand Choose or depending budget must measure SEOs shouldn track anymore agree tracking without other important core excellent see Google valuing impact acquisition To Ahrefs beyond capable truth New websites struggle rank because aged trusted These same authoritative yours been acquiring years Since larger allow buy placements maintain position realistic site Don ego saying egotistical selection past went something Dude literally Yup used Moral story dictate Be data path obvious relevant Time-Bound long put deadline improving try fast possible validating competition validate missed opportunities few analyzing competitors too types skyscraper selections ambitious conservative We split competitor segments just quick PA DA SERPS Moz toolbar wanted automation Enter scan look In case one decent gauge determining scale quickest eliminate Keep mind Competition relative would foolish authority may consider in-depth won deep Majestic profiles Read learn recommending checking First Site Guide tool diamond rough Any Low Hanging Fruits Easy Wins me low hanging fruits SEMRush Search Console Go click Traffic Analytics Select Impressions Position Then sort lowest top Like Organic Positions Sort prefer lower easiest found digging BodyBuilding com technical hurting engine plague news tools Screaming Frog Spider side prevalent Fast Does Website Load loads impacts either negative Use Pingdom speed benchmarks takes longer seconds load has room improvement ideal under challenging Improve Speed Minutes Up WordPress Increase By Low-Hanging Increasing Conversions Is Mobile Friendly brainer check mobile friendly considers strong factor lightly solution pretty simple here mobile-friendly Check guides further assistance Ways Make Cannibalization One most cannibalization competing confuse force decision page query letting decisions rid form common optimize homepage subpage local Example personal injury lawyer Chicago title Personal Injury Lawyer Awesome Law Firm optimized Best avoided unoptimize issue involves blog writing topics excess cause confusion importantly wants write comprehensive original well-thought-out short thin articles explain topic exceptions rule powerful well-developed performs engines produce engagement On contrary publishing underdeveloped interpret manipulation happens Panda algorithm kick curb With quickly Open Titles main bar Look titles might Redirect four redirects hurt chains non-preferred version domain ing preferred non-secured secured Unnecessary Redirects temporary pass changed open Response Codes tab Click Filter dropdown select Redirection xx Export export Chains string connected together Breaking chain send final destination partial fix Configuration Advanced Always Ok After Reports redirecting preferring owners users Some people www while others non-www Understand whichever pick effect treats matter preference Problems arise awesomewebsite doing becomes vice versa Otherwise duplicate AND leak built custom platforms suffer developers underestimate repercussions keeping versions live essence proper redirection done non-secure secure transition SSL hasn made great sites certificate struggling implementation clients forget http https similar Identifying gotchseo address browser remove hit enter back fixed above Being Indexed Well indexed idea sure ENTIRE being place robots txt file Sometimes accident block crawling crawled command disallow incorrectly stop Disallow instructs spiders crawl Sitemaps sitemap helps indexation Yoast automatically aren install XML Sitemap plugin custom-builds non-Wordpress traditional route lt yourwebsite showing penalty blocking Duplicate land Ecommerce stores susceptible copy manufacturer descriptions off cookie-cutter META information creates tsunami Data products lazy paste consolidating reason several different colors sizes Once taken care unique Yes strive ton effort day improve year Meta Description Appearance HTML Improvements section ll tags Page-Level identified page-level task Siteliner share very suffering accurate noindexed category So classify judgment Errors Equity errors equal dispel myth bad true telling exists finds index intentional exactly someone dead Of removes helpful dispelled ARE actually leaking reclaim recommend Crawl Found Architecture Efficient skip architecture big mistake Most designed Weirdly based believe user-centric please makes both happy examining following navigation clean cluttered internal links anchor text Can easier Structures Optimized structure during careful stage structures old spotty trust losing rankings extended period Changing run willing lose upfront avoid changing suggest discretion remember ain broke Over-Optimized URLs attempt game stuff stuffing never keyword-stuffed lot coolwidgets cool-widgets cool-widgets-with-buttons notice cool widgets three Whether removing subfolder looks Internal Links Injected Right Way Ineffective non-strategic supposed clear exact match blue seems concept Unfortunately problem repeated over-and-over Finding ineffective page-by-page consuming on-site encounter happening practices majority each keyword-targeted landing effectively optimization Strong Weak drive question satisfy intent Satisfying matters satisfying Copyscape Has copied liar scums Internet steal DMCA report appear description sentences strengthen relevancy SEO-optimized include ALT tag image containing filled last sentence conclusion chance solidify placed working improved explore published Analyzing time-consuming part parts slacking Need Outside Perspective third party Why Because outside viewpoint hard self-examine critique biased tell strategies Unique Original no-brainer creative come awesome ideas No regurgitated garbage Taking extra Useful Informative addition informative inform instruct solve customer creating impress co-workers serve prospective customers Better Than point unless currently piece intention beat wasting Engaging feel speaking directly become favorite words Information Accurate makeup facts statistics falsify Long Enough Longer proven research demonstrated Grammar Spelling dnt rite lik dis Hemingway Editor stellar Broken hates broken hurts correctly free checker Have Excessive Ads ads away distracting hate overwhelm paying visit Moderating Comments Spammers love inject nasty comments moderated guilty association comment ultimate indicator real interacting whole impossible thinks Fortunately general picture inside points Bounce Rate bounce rate answer depends type funny cat pictures high laughs Sites mine rates read between solid enough warrant looking priority Average Time Spent stay chances convert average spent minute definitely thumb spend consume readers minutes was questioning repel lack plagues anyone plumber St Louis price shopping business-to-business deal combat educating Education transparency Trust leads sells Focus giving value captain necessary digest Completions Tracking competitions metric even conversions completions staying hours visitors converting sales email subscribers metrics money YOU selling planet sell word meaning everyone online copywriting video whenever abysmal immediately contact service social proof Exit Pages fixing frequently exited leaving Believe exit job reader forces solves total number Exits exits higher highest percentage normal around – frequency did had design almost culprit extent unanswered readability blocks Too little images slowly elements advertisements setting external window bottom Return Visitors quantity who return signal seeing conversion standpoint subscriber sign lacking described repelling Branded Searches branded searches interested brand producing Clicks clicks name queries Social Signals signals themselves BUT combine whirlwind Getting REAL pleasing locker plugins really profile strengths weaknesses large portion Explorer probably Relevancy king comes building hitting bulk referring Topical Flow Topics Although Topic scalable Manually horrible waste exercise DOMAINS Tools gt Map Bulk Place CSV Identify sources completely wall backlink Pets concerned Mark irrelevant mean removed exist ever Authority close pure sometimes mask keeps safer updates ways Domain Rating DR frequent snail pace inaccurate GotchSEO claims crosscheck rely alone Another nearly score SEM Rush uses daily available disposal Diversity Diversifying natural Different contextual site-wide footer sidebar directory resource niche forums diversity NoFollow diversified Targeting ratio compared content-focused approach Regardless distribute build overall Anchor Text Diversification abuse rampant ratios EMA outweigh anchors far spam over-optimized solutions Build offset over-optimization Consider Total Referring Domains comparison against top-ranking high-quality Historical Velocity velocity stayed steady throughout life erratic Massive dips loss suspect rarely fall artificial providers stops hosting renew growth citations consistent NAP-W listings directories listed citation However consistency properties engaging cleanup one-and-done Consistency Having phone Local countless auditing Yext Bright Untapped Directories submit Tracker White Spark Conclusion Wow super equipped P expert-level join Module dedicated template Author Recent Posts GotchNathan founder CSO Chief Officer achieved success verticals including health technology law He grown training division students Latest posts HTTP vs HTTPS Decision Impact Results October Impacts Ultimate Case Study Categories Building On-Site Post Deadly Mistakes Avoid YouTube thoughts Comment Older Emilia Jazz am medium engage capture generating valuable paid starts fade continue bloom captures komal September enjoy reading Sachin Pal Hello Nice seo ankit prajapati pm Hi cover thank welldone closed CompanyBlog Subscribe Login Contact Around VidIQ Chrome Extension Review Tubebuddy Grow Channel FAST Top Los Angeles Companies Catch Copyright LLC reserved constitutes acceptance Terms Privacy Policy California Rights receive compensation services Opinions expressed author’s third-party entity reviewed approved otherwise endorsed Offers subject Product 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