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What is the SEO Score ndash Siteimprove Help Center Skip to main content We use cookies make sure website can function measure traffic and support marketing of our services By using you agree Please read privacy policy for further information about OK Menu Back Close Getting Started Guides FAQs What’s new Community Webinars Request A Demo Search Sign in Support amp Sean Needham October – UTC The a how well user-facing technical aspects your site contribute search engine optimization ultimately nbsp higher rankings organic Your site’s final determined by its performance four subcategories Technical Content User Experience Mobile Individual checks with different weightings are aggregated provide score each Some scored solely on whether an element absent or present e g has sitemap while other percentage completed pages no error In below table will find detailed explanations subcategory what’s needed attain high contributes overall Digital Certainty Index DCI Subcategory it Weighting Priority How elements enable be accessed crawled indexed bots If isn’t properly not ranked engines amount on-page links bring visitors Hence key driver often afterthought once gone live but most issues that get flagged audit avoided if they considered early stages web development process Search-engine user- friendly URLs meaningful users don’t link duplicate hyphens rather than underscores where possible quality Refers as perceived Domain unsafe HTML CSS validation shows error-free Server response server loads quickly securely over HTTPS connection returns xx status errors Indexability Site highly indexable presence structured data markup tells what index Noindex nofollow tags used sparingly sensibly prevent from indexing passing authority un-endorsed sites There minimal page re-directs only redirects avoid losing ranking High visito r-facing respect engages meta-content aligns Accurate descriptive sets visitor expectations together high-quality ensures bounce back Good engagement levels turn mean relevant Google current concise easy free misspellings few broken Indexable Meta-titles short descriptions all This helps understand context better Unique No titles Duplicate hurts Medium effectively embedded like visuals enhance user experience well-organized hierarchy defined images boost usability indexability User-friendly Images retrievable accessible slow down loading time increase image searches navigation important readily two three clicks homepage overwhelmed abundance Low responsive adaptable being displayed mobile device As mobiles increasingly become primary accessing websites having mobile-ready critical retention conversions Responsiveness dynamic optimized operating system Touchscreen readiness touchscreen functionalities tapping scrolling Speed platform Note patent pending Additional resources Difficulty explained does check Quality Assurance QA Accessibility Was this article helpful out found Share Facebook Twitter LinkedIn Send email Related articles I fix quot meta Points copy mdash Privacy VPAT Legal Statement Instagram