Use this template to create a complete SEO audit report to evaluate the current state of your client’s site and create a roadmap for improvements.
Page Headers
| 0 | HTTP/1.1 200 OK |
| Content-Type | text/html |
| Content-Length | 157772 |
| Connection | close |
| Date | Wed, 04 Nov 2020 02:38:09 GMT |
| x-amz-meta-alexa-last-modified | 20201103013159 |
| Last-Modified | Tue, 03 Nov 2020 01:39:27 GMT |
| ETag | “aea7bd562b80acb0b59af837da032949” |
| Server | AmazonS3 |
| Strict-Transport-Security | max-age=31536000; includeSubdomains; preload |
| X-Content-Type-Options | nosniff |
| X-Frame-Options | SAMEORIGIN |
| X-XSS-Protection | 1; mode=block |
| Vary | Accept-Encoding |
| X-Cache | Hit from cloudfront |
| Via | 1.1 81eddbd3e1daf3c749d4c8c9abd325ae.cloudfront.net (CloudFront) |
| X-Amz-Cf-Pop | YTO50-C1 |
| X-Amz-Cf-Id | rnLjeHUyJzcrgdEHEgjR_li_c7p57tAOeeMgZ5X-uMwYg9XkgdExSw== |
| Age | 170002 |
Keyword Frequency
| seo | 62 |
| client | 54 |
| that | 47 |
| you | 45 |
| site | 45 |
| pages | 43 |
| audit | 37 |
| plan | 37 |
| search | 36 |
| page | 35 |
Keyword Cloud
How to Create and Complete an SEO Audit Report – Free Template Example Skip content Use Alexa Analysis Competitive Website Keyword Research Target Audience Check Backlinks Marketing Resources Overview Content PPC Advertising Influencer Niche Staff Picks Find Low Competition Keywords Guest Blogging Sites Analyze Competitor Rank on Google br Download Your eBook Log in START YOUR FREE TRIAL Home for Clients The first step working with a new client is creating audit report An helps you evaluate the current state of s site create roadmap improvements You can see where succeeding failing making mistakes And process get information need client-facing document that describes problems what will do fix them As take your next project use this template guide help collect relevant build trust between clients free What Include serves two major purposes Guiding work Educating go through checklist outlines clearly explains Many don t have extensive knowledge so it job educate explain by Listing factors recognizable categories Describing each factor why matters Indicating whether meets standards may note as pass if or fail there problem needs be resolved Explaining action plan needed resolve specifically relates By adding begin understand good look at their website So start projects includes list descriptions Then fill data relate sites Gather Data For ll about his her There are many tools processes Or simply quickly from one resource using tool acts automatically inspects over then provides overall grade individual grades specific industry-standard This gives great starting point With overview five identify areas improvement Additionally grading -plus step-by-step recommendations resolving issues they appear exact directions fixing Fill add following describe any element improve A few examples those reports included Duplicate Title Tags Description When more than page has same title tag makes difficult search engines correctly categorize rank want its own unique increase likelihood engine results Client Action Plan In URLs duplicate tags rewritten also on-page checker lists how pages titles Missing Each should tells which better List Long Search only display up characters no longer too long Multiple Because every Pages not confuse crawlers negatively impact multiple deleted Hostname allow users visit different hostnames i e both http domain com www All rather Let know redirect https versions Site technical shows all correct URL Reachability deepest level three clicks homepage architecture structured way accessible proper visible find move Give number deep section takes It deeply nested Redirects Redirect links send another because crawl must edited Anchor Text text snippet copy linked webpage anchor destination used link other internal descriptive click-thru generic terms like click here top revise include appears could improved target ambiguous snippets along Broken Links nonexistent broken wrong waste resources URLS fixed Dead End dead-end dead end user navigate keeps added Page Not Found found error setup displays without negative experience Tell optimized At length full show Plus these sharing social media platforms revised too-long never publish If published creates leads poor placement description either revising rel canonical markup Meta Descriptions Just meta blurb result detailing Too While high volume think low quality spam keep minimum avoid Server Errors cannot requested server These types errors prevent finding Advise addressed Robots txt file web prevents accessing parts entire present severely restricts ability robots restricting access performs test indicates Session IDs session ID track visitor activity often Using type rankings trouble understanding removed Engine Through marketing SEM attract paying Websites keywords popular related paid relatively inexpensive uses keyword provide potential campaigns Opportunity score rates produce Query Popularity term much competition choose best upcoming On-Site favor higher inbound frequently authority Important directed important Word Count Webpages word count receive words likely check elements decide additional Image images optimize webpages adds graphics Without crawled Adding image Tool missing Speed amount time load impacts perform well slow speeds lower speed analysis competitors ways Insecure Forms request secure connection others intercept such emails passwords SSL certificate outline Metadata HTML share software someone attack compromise remove protect malicious metadata expose hackers Web Analytics Continually assessing analyzing improving requires analytics code collects analytic traffic statistics determine performing plans Indicate being tracked codes install notifies Social Sharing posts shares make easy Top websites third-party improves high-ranking back currently linking Also assess status lay foundation trusting relationships white-hat tactics aren gaming strategic educates feel confident comfortable while Ready simplify satisfy sign trial our Advanced data-driven competitive Related Posts Disavowing Guidance First-Hand Advice October th Comments Why Do In-House April Strategists Creators Should Work Together Drive Results rd About Author Kim Kosaka Director She years demand generation campaign management Her expertise helped grow bases x year startup nothing million revenue just Recent Remarkable Welcome Emails Real Examples Curation Publish Less Unlock More Brand Awareness Winning Strategy Tips Benefit Segmentation Can Boost Campaigns SUBSCRIBE TO THE ALEXA BLOG Subscribe times First Name Email Job Function Select Generalist Business Owner Development Sales Analyst Researcher Investor Journalist Webmaster Other Industry Media Publishing Services Ecommerce Software Consumer Goods Professional Finance amp Investment Non-profit Education Government Company Size gt submitting form agree Terms Privacy Policy Internet Inc Facebook Twitter LinkedIn Probably Haven Tried Ways Ba Proposal New Cli