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YouTube Analytics A Simple Guide to Tracking the Right Metrics Skip content HootSuite Blog Strategy News Resources Log In Sign up Search for How Use and Track analytics is an important part of any marketing strategy Find out how use your data grow channel Fergus Baird Katie Sehl November allow you measure success efforts You can them monitor progress toward achieving specific goals like growing subscribers or increasing video views identify what works flops Marketers track just about everything from Studio dashboard right down real-time metrics But because doesn t mean should Especially if don know translate raw into meaningful information Learn turns a viewer subscriber Start spotting new opportunities not missed Tap understand audience values keep engaged Bonus Download free -day plan following fast daily workbook challenges that will help kickstart Youtube growth Get real results after one month Here s on desktop mobile see Login account Click profile icon in upper corner then select From Channel Dashboard left-hand menu Toggle between Overview Reach Engagement Audience Revenue Select Advanced Mode more detailed breakdown To download report click downward pointing arrow Set parameters choose Google Sheets csv file also Compare This allows compare year-over-year videos against other aspects Open app sign under View More Discovery Interactive Content Playlists explained tools let it enough simply record numbers We each metric measures why matters fits overall performance outlook Chart average trends get snapshot best with these Subscribers The number people who have subscribed overview section many ve gained over selected period Hover tap this figure compares typical Realtime last published received past hours good way Live Premiere recently Top top performing based given By adjusting timeframe all-time Or opt shorter time certain resurfaced Views amassed Beside hover amount receives Watch total spent watching stat watch by hovering tapping watches insights inform community management strategies Unique viewers An estimate watched Unlike does include multiple same person Average per times includes both When are bar chart displays days most platform info schedule uploads at optimal If active Community Tab make sure admin available create posts respond comments demographics Take consideration age gender location geared segment current missing Look using subtitles languages used so accommodate accordingly discovery SEO discovering off adjust promotion algorithm keyword Impressions CTR impression recorded someone sees thumbnail click-through rate percentage clicked view high indication keywords effective ll need check duration stats seals deal guide now Tip similarities low rates Do they anything common Traffic sources See where finding traffic search browse features playlists suggested all which powered varying degrees Other Direct URL External source drill further were expecting consider tips promote embedded website Go tab there dropdown below date Playback Locations terms Under Source led give whether needs be tweaked some areas searched often adding playlist discover related Whether big production no frills livestream worthwhile individual land similar tabs only pertains question has been including repeat Video provides strongest indications connected On flip side lost too cumulative look changes Has consistent since spikes correlate events retention far made through It shows drop Notice dip try may left around mark Retention always gradually decline focus abrupt drops peaks indicate re-watching parts engagement engaging found Likes dislikes While considered vanity likes sense thought lot set aside read analyze sentiments Comments another form invaluable qualitative Time shared Card end screen reports added interactive idea elements work Have cards element types card Clicks shown End definitions here rotation popular Playlist starts exit detail improve suggests putting highest upfront Add relevant creators discoverability revenue eligible monetization helps earnings Estimated much earned forms while Transaction estimates net transactions paid such as Super Chat money Running ads Many rules apply Ads centre unpack every format Popular Beyond performs within broader Hootsuite Channelview Insights App With integration alongside social media channels automatic regular thing addition parent company re tracking reach UTM Parameters links accounts products Affix shorts text codes URLs comes fuller picture connects Mentionlytics when brand mentioned beyond lets conversations competitors reacting add trending metadata influencers partners might collaborate future projects Brandwatch Most think but crunch sentiment tone countless talking across analysis goes well manually perusing Grow faster simple manage quickly publish Facebook Instagram Twitter Try today Up Easily moderate Free LinkedIn Become better marketer expert advice delivered straight inbox freelance writer editor He’s currently 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