blog.hubspot.com – A Comprehensive Guide to Local SEO in 2020

Learn how to optimize your business for local SEO and reach the majority of consumers who use local search to find products or services nearby.

Page Meta Tags

author Kelsey Smith
description Learn how to optimize your business for local SEO and reach the majority of consumers who use local search to find products or services nearby.
generator HubSpot
doc-type Customer
meta-description Learn how to optimize your business for local SEO and reach the majority of consumers who use local search to find products or services nearby.
last-updated 2020-03-05
twitter:description Learn how to optimize your business for local SEO and reach the majority of consumers who use local search to find products or services nearby.
twitter:title A Comprehensive Guide to Local SEO in 2020
viewport width=device-width, initial-scale=1
apple-itunes-app app-id=587068814
twitter:app:name:iphone HubSpot
twitter:app:id:iphone 534167981
twitter:app:name:ipad Inbound Marketing
twitter:app:id:ipad 587068814
p:domain_verify 7f4fa0f1fccc171fd4d5af64f062521c
google-site-verification 2IEWx1p87YR79mLbeeSi-osUja8cJtEvdo_CvCgzMtc
theme-color #FF7A59
twitter:card summary_large_image
twitter:image https://blog.hubspot.com/hubfs/localseo-1.jpg#keepProtocol
twitter:image:alt localseo-1
twitter:domain blog.hubspot.com
twitter:site @HubSpot
twitter:label1
twitter:data1

Page Headers

0 HTTP/1.1 200 OK
Date Wed, 04 Nov 2020 07:49:45 GMT
Content-Type text/html;charset=utf-8
Connection close
Set-Cookie Array
CF-Ray 5eccbd7de8647459-IAD
Age 3696
Cache-Control s-maxage=7200,max-age=5
Link ; rel=preload; as=script, ; rel=preload; as=script
Strict-Transport-Security max-age=31104000; includeSubDomains; preload
Vary Accept-Encoding
CF-Cache-Status HIT
Access-Control-Allow-Credentials false
cf-request-id 0633d4c2c000007459d0251000000001
Content-Security-Policy upgrade-insecure-requests
Content-Security-Policy-Report-Only script-src ‘self’ ‘unsafe-inline’ ‘unsafe-eval’ 1003891.track.convertexperiments.com app.hubspot.com cdn-3.convertexperiments.com cdn.ampproject.org connect.facebook.net graph.facebook.com js.hs-analytics.net js.hs-banner.com js.hsleadflows.net js.hubspotfeedback.com js.usemessages.com m.addthis.com play.vidyard.com platform.twitter.com s7.addthis.com script.crazyegg.com script.hotjar.com static.hotjar.com static.hsappstatic.net v1.addthisedge.com widgets.pinterest.com www.google-analytics.com www.googletagmanager.com z.moatads.com ‘strict-dynamic’ ‘nonce-MzU3NzkxODk5OSwzMDMxNjYwNjY4’; report-uri https://exceptions.hubspot.com/csp/report?version=test;
Edge-Cache-Tag CT-5735520634,P-53,L-4062488779,L-4255443445,CW-5211279357,DB-2678762,DB-2679608,DB-2896948,DB-669242,E-11317614014,E-12181446390,E-19294856571,E-19636618277,E-19780501036,E-19783143427,E-2218656526,E-23457975076,E-28338820573,E-29585270432,E-29744273155,E-30301876168,E-33497625588,E-34744531797,E-34744580980,E-34744580982,E-34749935782,E-34750032314,E-34750388456,E-34750517861,E-34750631304,E-35189903962,E-36805574505,E-4498951407,E-4625916024,E-4941906428,E-5440635653,E-5652591807,E-6188446606,E-6247100313,E-8384041284,PGS-ALL,SW-0,B-58774
Expect-CT max-age=604800, report-uri=”https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct”
X-HS-Cache-Config BrowserCache-5s-EdgeCache-7200s
X-HS-Combine-CSS Disabled
X-HS-Content-Id 5735520634
X-HS-Hub-Id 53
X-Powered-By HubSpot
X-Trace 2BC4D3CD9224C785E851DE6107CFAB4677DA1742D4EA5587DEB8CFCACE01
Server cloudflare

Keyword Frequency

your 66
local 53
you 40
business 32
search 25
google 22
seo 22
content 20
on 18
free 18

Keyword Cloud

A Comprehensive Guide to Local SEO in Logo Full Color English Deutsch Espa ol Portugu s Fran ais Contact Sales Log Customer Support About Us Careers Investor Relations Management Team Home Software The CRM Platform Overview of all products Free free tools Marketing Hub automation software and premium plans Service service CMS New Content management system Premium App Marketplace Connect your favorite apps HubSpot See integrations Pricing Resources Education Blog Ebooks Guides amp More Courses Certifications Inbound Methodology Why Stories Choose Services Onboarding Consulting Hire a Provider Partners Developers Partner Programs Developer Tools Get Website Subscribe Our Stay up date with the latest marketing sales tips news via Email Address We’re committed privacy uses information you provide us contact about our relevant content services You may unsubscribe from these communications at any time For more check out policy Thank have been subscribed min read Written by Kelsey Smith search is powerful for small businesses four five consumers use find local which means if business isn’t optimized could be missing on potential customers In short critical want stay To help optimize we’ve created comprehensive guide will cover By end you’ll firm understanding how reach who choose or they’re going buy What helps promote their prospects gather engines rely signals such as social profile pages links citations most results user Tips Optimize Google My Business Improve internal linking structure URL title tags headers meta description Add location website Create Ensure mobile-friendly name address phone number are consistent online directories inbound relevance authority Engage media add posts has become creme de la since understandably feels comfortable sharing it can support verify tool meet Google’s needs If authentic engine potentially reward coveted sidebar space ensure you’re create page Posts within account encourage share reviews respond authentically specifying example We appreciate feedback product city state value input look forward working again full company team learn using post here Although external pointing site ideal I’ll discuss soon adjusting also boost rankings does matter It following Supports navigation Assists architecture hierarchy Distributes ranking power among improve but aren’t sure where start Kissmetrics’ Seven Commandments Internal Linking Top-Notch When comes every new blog indexed target geographic phrase opportunity get found SERPs Every write piece need high-volume keywords header body having trouble coming geo-targeted consider highlighting customer success stories case studies than one brick mortar Location readers store hours unique descriptions parking transit promotions testimonials happy It’s important avoid duplicating across multiple single locally descriptive You’ll big bonus points Map respective continues smarter creators now able truly users not But while writing general topics attract wide crowd sometimes it’s hone focus industry audience Be promoting gatherings employees other educational Think top-of-the-funnel that goes beyond what sells security trying area helpful resource well-acquainted map providers calendar city-wide events both persona contain highly on-page mobile go hand nine ten smartphone conduct searches devices Some common ways people environment directions Make easy making You’ve got make do this set NAP stands code This should included crawlable HTML text Avoid mistake only including an image images can’t crawled like footer United States companies data aggregators large amount Apple Yelp Bing Trip Advisor Express Update Neustar Localeze Listing Manager Factual Consistency key complete Discrepancies misspellings abbreviations lack suite wrong problematic determine correct show Additionally remove duplicate listings Bonus emphasizing Chambers Commerce membership community garner link incredibly opportunities tells legitimate raise domain Here few Sponsorships Partnerships Guest Posting Scholarships Start own personal network include Chamber improvement districts licensing bureaus trade associations resellers vendors manufacturers affiliates Consider sponsoring webinar meet-up hosting event something love building relationships prominent influencers feel reaching partners see they feature partner directory Also being guest blogger Talk positively course act provider active participant conversations buzz around grows form growth coverage Given edu bee’s knees why earn some featuring scholarship region send right given backlinks schools good too Moz built solid steps effective outreach considers shared ever before Now you’ve carved beautiful further aligning covered let’s explore useful leverage areas matters Whitespark Citation Finder Price Starter Small month Specialist Agency Enterprise citation mention Citations because surface when actively manage accuracy promotes trust knows realm well really offers listing recommends list examines competition robustly builds monitors better Screaming Frog Unlimited year desktop program crawls websites’ CSS script perspective Curious ‘s Wondering H analyze URLs unlimited paid version Basic Plus Complete Less expensive its counterparts verified Facebook distribute ecosystem collaborate push ensuring gains visibility Ahrefs Lite Standard Advanced backlink checking directed toward serve indicator competitor analysis keyword research insight into anchor websites backlinking Buzzstream Group Professional Custom BuzzStream facilitates earning identify build researching tracking providing reporting insights campaigns performance placements BrightLocal Single Multi-business Pro pricing specifically generate monitor sites understand nearby competitors client access white-labeled fit agencies brands alike part strategy storefront Editor’s note was originally published April updated comprehensiveness nbsp Originally Mar AM March Topics Don’t forget Related Articles Learning Beginner’s List Started How Different Around World According Strategists Localized Use Expand Offer Social Media Calendar Template Download Later BACK Popular Features Meeting Scheduler Tracking Automation Ads Lead Pipeline Templates Help Desk Online Form Builder Chatbot Live Chat Analytics Landing Page PieSync Integrations Grader Persona Signature Generator Ideas Invoice Plan COVID- Benchmark Data Company Board Directors Customers Join User All Solutions Program Startups Affiliate Instagram Youtube Twitter Linkedin Medium Copyright Inc Legal Stuff Privacy Policy

Uncategorized