Keyword Cloud

How to Craft the Right SEO Meta Description – Alexa Blog Skip content Use Analysis Competitive Website Keyword Research Target Audience Check Backlinks Marketing Resources Overview Content PPC Advertising Influencer Niche Staff Picks Find Low Competition Keywords Create an Audit Report Guest Blogging Sites Analyze Competitor Rank on Google Template br Download Your eBook Log in START YOUR FREE TRIAL Home Descriptions The What Why and When it comes using improve value of a webpage isn t all about copy page There are also hidden HTML attributes metadata blurbs you can add back end send useful signals both search engines users An important part those text snippets meta descriptions In this article is Should You Optimize Time Review Improve A description blurb that provides brief This appears as tag s code version looks like Text from engine results pages SERPs larger snippet includes Title Tag title added be different headline Slug URL for Together slug create few other places associated with web browser tab often featured social media posts share how look when shared Facebook provide extra data but they do far more than simply deliver bonus Click Tweet Marketers benefit strategic each their webpages While has said not ranking factor still driving traffic improving performance mini ad appear feeds act small promo gives marketers opportunity promote tell readers why should click Defined better don platforms which use decide themselves could result unflattering appearance your cut off details missing irrelevant Defining want allows ensure best most relevant example see distracting cut-off incomplete Strategic increase click-through rates properly optimized audiences receive clicks Make clear offers intent keyword re trying rank More will choose because clearly what need Higher rankings won its own well-crafted boost link frequently clicked sends telling them good prefer helps rich plan Search aren restricted displaying only variety tags or schema They may such links shown below Or include chunks icons images might find reviews recipes product information Optimizing just one practices highlight Let review creating at examples put these work Write every As practice landing blog post publish If haven followed already have hundreds start easy way WordPress by Yoast Plugin Once install activate plugin gain access feature box custom Do duplicate Each unique same phrases language multiple To check current site if Tool Enter run complete audit Scroll down section Duplicate many well list exact problems between characters length display change based screen size device type technical factors so there no golden rule long But fit within common range write Include targeted Every intended Perform discovery then terms match user phrasing bolding words So incorporate searchers notice easily marketing bolded related Don quotation marks Because included must careful break One commonly causes double mark Double quote cause avoid single instead propositions Give reason explaining benefits visiting Highlight get things learn solve publisher tells reader help consistently produce quality template additional Maintain active voice Passive subject sentence being acted upon boring drab Active taking action interesting visualize understand Therefore writing tip maintain much possible engage hold attention call Treat piece customer journey guides take next step encourages try trick audience pull into encourage read always ethical Never misleading outrageous claims unrelated attract Using incorrect statements lead disappoint push away even negatively impact does penalize Plus high bounce created quickly clicking negative bad useless Support strong titles Unlike plays role catching searcher support overuse Place near front Focus Show brand name any For identifying existing go Site View portion report identifies worry keywords Like tagged placed unlike very little Major publically stated Also visible exert energy adding Twitter Social typically defined adjust By tool through options customizing markups structured listings features products event videos Double-check optimize make sure hit On-Page Checker scan highlights errors exist relate overall on-site It specifically SERP on-page identify where missed optimization opportunities strategy draw overlook new meet standards structure out signing up free -day trial Advanced Plan SUBSCRIBE TO THE ALEXA BLOG Get expert insights delivered Receive competitive analysis tips straight inbox Subscribe times First Name Email Job Function Select Generalist Business Owner Development Sales Analyst Researcher Investor Journalist Webmaster Other Industry Media Publishing Services Ecommerce Software Consumer Goods Professional Finance amp Investment Non-profit Education Government Company Size gt submitting form agree Terms Privacy Policy Related Posts Disavowing Links Guidance First-Hand Advice October th Comments In-House April Strategists Creators Work Drive Results rd About Author Jennifer Yesbeck Manager With knack syntax passion building connections she drives daily bring latest greatest happenings wide world analytics Recent Remarkable Welcome Emails Real Examples Curation Publish Less Unlock Brand Awareness Winning Strategy These Tips Benefit Segmentation Can Boost Campaigns Internet Inc LinkedIn Problems Probably Not Monitoring Friendly Post