Keyword Cloud

Point SEO Audit Checklist for – Updated Sept iQ Main MenuSEO ServicesFreelance ConsultantSEO ServicesSEO ChecklistLink BuildingBacklink PackagesTechnical On-Page SEOReputation ManagementNegative Search RemovalReputation Management RulesUX CROBLOGCONTACTABOUT ME updated ChecklistWhat is an If you are unsure that everything running correctly with your website then will likely want to figure out what the problems This where need turn why this audit checklist was created in first place and it s something I do on a daily basis have been doing many years now And if know takes weeks or sometimes longer steps inspection points Many of documents circulation cover basics technical but don t seem taken into account how Google has changed continues change No amount corrections help simply not finding cause which made public covers all following they should be performed Step Checks Everything Google-related Benchmarks For setting baselines Understanding re starting from Competition Analysis who up against Site Architecture Ensuring visitors Googlebot navigate crawl Technical Inspection To identify hidden issues might even notice Images Make sure images working Mobile With mobile as popular make there no Page Level amp Element Best practice site Keyword Are using right keywords places Content Is unique amazing You could yourself E A T EAT known signals improve Expertise Authority TrustStep User Experience UX ranking signal Good keep happy Backlink top being held back by bad backlinks International Do cater international audience elements Local Most websites rely some local traffic missing Negative Practices It still very easy find negative practices Please remember these checks results form part ongoing strategy any owner Before Starting An In world two important keys preparation knowing questions ask would surprised at times can tie issue down event beginning consider What history Has work completed previously Have new strategies applied minimum track time commit The last point here especially pertinent because realise perform risk skipping possible square one Why Auditing those areas needs nothing publishing checkpoints means everyone access hugely comprehensive list miss spent creating deliver clients matter small impact search positions While cleaning my process decided share investigated when m auditing isn just technicalTools used while There trying tool almost guaranteed so use different tools inspect various However am saying every below get away only them Each listed next check Accessing Spreadsheet go little further Sheets open anyone link please feel free Access spreadsheet GOOGLE ChecksThese intended seen p Analytics Installed gachecker com GA duplication Debug Plugin Console setup errors Cache cache Chrome e g iqseo org live primary sitemap xml file multiple files discrepancy between indexed pages Sitemap Check invalid More Screaming Frog brand name Autosuggest Go complete look phrases News Any manual actions Security Manual Actions Core Web Vitals LCP largest contentful paint FID First Input Delay CLS Cumulative Layout Shift BENCHMARKS ChecksSetup benchmarks before way growth changes occurred Total Pages Indexed Use Number Backlinks Ahrefs Majestic Linking Root Domains Organic Keywords SEMRush Top keyword Bounce Rates Domain Age webconfs web-tools domain-age-tool Identify under-performing COMPETITOR ANALYSIS ChecksUnderstanding competitors great emulate campaign identified Client competition benchmarked Visual Export Competitor average SITE ARCHITECTURE ChecksIf mess whole future campaigns plays big protocol Crawling Tools Pagination Canonical Can pagination replaced load-on -scroll URL over-optimised Print version noindexed blog subdomain Crawl Internal broken internally Visualisation Sitebulb redirects Redirect chains loops Robots txt present review SC blocked Meta lt clicks homepage Structure Silo Category ecomm naming convention well optimised Error HTML Tag crumb trail navigation Footer good content under home Menu TECHNICAL ChecksMany completely undiagnosed see Primary Protocol HTTP HTTPS Does valid SSL certificate sslchecker https loading insecurely redirect HSTS policy securityheaders Subdomains carry Favicon Uptime uptimerobot Broken Redirected Links External Javascript htaccess configured Dynamic served dynamic From Data Malware sitecheck sucuri net Blacklist mxtoolbox ultratools spamDBLookup Speed webpagetest GTMetrix duplicated due poor architecture Structured Schema Testing Tool Errors Inspect CSS minified seositecheckup css-minification-test Inline page secure without canonical ads affiliate links nofollowed crawled Developer Extension Server location IP iplocation sites webserver viewdns info reverseip more than external platform built builtwith come restrictions Research CDN domain Wayback Machine WEBSITE IMAGES ChecksImages bring life also slow How sitewide ALT tags regularly named sympathetically dead too stock excess Kb MOBILE AUDIT ChecksMobile searchers devices Responsive responsinator Popups Interstitials Size Image optimisation resizing console AMP validator ampproject Hotjar Yandex Metrica Navigation video buttons click displayed SERPs Parity Directives same desktop Crawls Moxie PAGE LEVEL ELEMENT ChecksSometimes Practice mostly on-page SERP tracking Deprecated deprecated-html-tags-test Validation w Accessibility www webaccessibility Titles titles characters appx pixels Duplication signs cannibalisation phrase close start descriptive Description Descriptions other xx bombard popups clear Call each H tag across W C Compliant show expected sitelinks Cookie acceptance KEYWORD ChecksGoogle expects certain delivering research Brand searched term Taken title evidence overuse main document Overall target correct Specific CONTENT ChecksBy understanding about enhance letting considered evergreen fresh Niche Requirements kept required key satisfy user intent fonts large enough read clearly hyperlinks Could font colour light supplementary types Evergreen Fresh thin words date Privacy Policy TOS duplicate externally Siteliner scraped sources contact Gap Copy classification uclassify browse grammar checked Grammarly spellings Checkdog USER EXPERIENCE ChecksUser Googel wise Homepage Contact Priorities Review usage ChecksExpertise Trust indicators meets requirements Y M L Would Your Money Life MC Quality Enough high-quality Positive reputation creator Distracting answer spelling others lack purpose Average internal Optimizer Pro total About Us Twitter Card added details Blog Social Media Customer Service FAQ Help Organization Clickable Email Person Meet Team Terms Link Author email GDPR Trademark footer Outbound BACKLINK relies heavily health score Spammy domains disavow GSC Anchor Text lost Gained commenting closely monitored INTERNATIONALISATION ChecksOften confusing ability drop By checking ensure rel alternate hreflang x translated structure localised web flang dejanseo au countries Multilingual Multiregional both locations Browseo LOCAL ChecksSo require presence business really Set continue gain audiences consistent NAP structured data MyBusiness listing My Business reputable directories citations NEGATIVE PRACTICE crop often owners realising worth Hidden text Cloaking duplichecker cloaking-checker php Doorway Refresh redirection Exchanges Flash iFrames Further Reading resources provide additional information practical assistance Learn Matthew Woodward Increased Traffic James Hubbard ToolsSearch Engine Journal ChecklistAhrefs step AuditBrian Dean Guide nbsp August Andy Drinkwater IQ Aldford House Bell Meadow Park Chester CH EP Tel UK trading Ltd