Page URL: https://ahrefs.com/blog/seo-audit/
Follow this 16-step SEO audit process to find common SEO issues on your site and boost your Google rankings.
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Keyword Frequency
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Keyword Cloud
A -Step SEO Audit Process To Boost Your Google Rankings Introducing Ahrefs Webmaster Tools Free audits backlink and keyword data Learn more nbsp Brought to you by a data-driven marketing toolset powered huge index of backlinks keywords content Enjoyed the Read Don t miss our next article Email Subscription Case Studies Technical SEOA Joshua Hardwick Updated April English Espa ol Head Content or in plain I’m guy responsible for ensuring that every blog post we publish is EPIC Article stats Monthly traffic Linking websites Shares Data from Explorer Shows how many different are linking this piece As general rule link higher rank estimated monthly search according The actual as reported Analytics usually – times bigger number was shared on Twitter Facebook Share articleContents Follow -step audit process nail your site s boost Most have two things common they re too technical take DAYS even WEEKS complete This one It takes hours not weeks won need degree computer science follow along Sidenote If HUGE I m talking hundreds thousands millions pages it may longer than few For most small medium-sized sites however should be doable rather days Here breakdown ll following Steps check BIG issues holding back uncover easy-to-fix on-site problems analyze organic find low-hanging opportunities analysis VERY important AND gap can see aim here isn show do which with almost any tool provide comprehensive approach auditing website an perspective means rankings profile existing anything could hindering performance Looking simpler beginner Check video https www youtube com watch v oJPGa J p Q Let get started NOTE original version written David McSweeney But gave rewrite Still wanted make sure received at least some credit his work FANTASTIC hope my updated justice required tools will using during AnalyticsGoogle Search ConsoleGoogle PageSpeed InsightsGoogle Structured Testing ToolAhrefs day trial CopyscapeSERP SimulatorWeb Page Word Counter Not all them essential but help easier Editor NoteFor walk-through In steps looking Simple Life Insure life insurance broker California introduce second before step go Step only ONE browseable moment begin crawling first Consider ways someone type address into browser example http yourdomain comhttp comhttps Only these accessible others redirected canonical case everything looks fine You if HTTP bar automatically redirects HTTPS Same goes non-www honest issue vice-versa rarely problem seen lot redirection Even has So something fixed priority also worth testing couple other URLs implemented sitewide good note e g simplelifeinsure move RecommendationWe would recommend use either there slight SSL enabled Plus keeps secure increases trust free certificate Encrypt Start crawl run through manual checks start running background An crawler spider same way give us useful information structure current setup There quite analyzer capable doing such asScreaming Frog year Beam Us Up Both great options Site gt New Project Paste domain Scope amp seeds section Uncheck Hit Next part leave rest settings toggling status external links Execute JavaScript under Crawl ensure JS When done hit Create project working away while continue psssst live demo entire vdFm J-tizIStep indexation being indexed no ever Console Index Status mockup look No worries operator Example tell just always accurate seeing don results then whatsoever caused rogue x robots-tag header access php htaccess server file explains know about cross-referencing internal found set up Of course wait so Internal Hmm like discovered why My thought noindexed Scroll down list errors didn noindex tags NoteHere what did discover scroll further codes ve reason discrepancy i broken now opposite gives sift indexing elements homepage separate These fact removed brand name Go Unless very new generic phrase expect result position chances thinks another appropriate term branded Beamer currently beamer when word difficult because people want searching solution Brand building That strong PR campaign getting mentioned linked-to big well-known citations business directories making Business listing presence major social networks Do slowly climb ranks Remember searcher intent drives demote push top nowhere SERPs ruled out d say indication deeper heavy algorithmic penalties checking Ideally Further readingAn In-Depth Guide Link Quality Penalties Bad LinksHow Identify Recover Panda PenaltyGoogle Disavow Links Tool Complete GuideStep Manually perform BASIC on-page fundamentals starting Just clarify mean receive used easily going Sort Simply We home page right-click view source quick basic easy ask questions Does well-crafted clickable title tag Is custom meta description optimized maximizing click-throughs instance H well-optimized Are subheaders etc correctly John Mueller previously stated having multiple -tags webpage think practice try include necessary purposes headers distracting confusing visitors lt Instant affordable quotes SimpleLifeInsure First let truncated Looks me pixel length saves manually appears well-written imagine entice click does contain relevant decent volume Keywords bad turns parent topic must users already incorporated seamlessly their readingHow Craft Perfect Title Tag Our How Improve CTR OK directly influence ranking enticing clicks assume factor certainly descriptions power indirectly affect leads increase likely positive knock-on effect Think advert communicate key USPs product service offering commerce points FREE delivery quibble returns Cheapest prices Insures pretty job change still single unique descriptive each reiterate aiming -tag per primary purpose highly h Compare Affordable Insurance Quotes within Minute Great both Subheaders logically break They opportunity target secondary phrases Try avoid details makes require amendment Dig report time dig fix Pages HTML Tags prioritize efforts filtering importance fixing Errors moving Warnings Notices Social Outgoing reports duplicate thin HATES Too much crushed duplicated across worse Tip Find own secondsSite quality Look Duplicate without Click item exact causing potential web Copyscape Enter URL kick premium account Pricing starts cents particular five text disclaimer footer flagged similarly worded honesty probably stock everyone uses worry concerned saw scraping stealing vast quantities posts confused who author causes wrong spot stolen syndicated ideally rel Anyhow content-related aware Thin little value often struggle count wary words cases beefed deleted siteSite Low reveal icon possible fixes individual load FAST long been confirmed speed factors correlation between study M causation studies aside clear fast loading provides better user experience slow loads quickly Insights point bit Oh unavailable Very NOT especially smaller low-traffic Pingdom GTMetrix ran full added benefit remove painstakingly Performance Slow suffer slow-loading Time byte ms Loading optimizing tips optimize advanced guide improving structured test properly formed familiar types markup Examples inclusion Reviews Product Events mark certain spam wish Run evaluate return Nice saying analyzing Analyse Clearly aims identify sense performing overview March shows average around Acquisition Overview Organic consistently gets K visits month roughly blogging learn grow From Landing bringing broad spread landing suggest reasonable health analytics installed enter Top notice sending wide range years whether increasing decreasing whole graph tripled over past tab visual representation Finally week noticeable spikes dips Christmas enjoying themselves sat reading drop indicative penalty discussed earlier Note yet heading RIGHT direction progressing rise nothing decline board reasons date investigate specific right fluctuated cracked And remember track long-term Rank Tracker positions high-volume Ranking sounds until difference Advanced Web news reasonably well proactive enough spots where Doing Position Volume focus wins Add pagesBuild fresh pagesUpdate relaunch contentMake keywordStep Analyze conduct standout Referring domains referring pointing steadily showed recommendation losing flatlining wise readingThe Noob Friendly BuildingA Broken Building Actionable Ways Loot Competitors Backlinks White Hat Techniques Far Beyond Anchors Cloud digest visualization anchor distribution anchors build were large keyword-rich spammy closer delve Once again sticks suspicious low-quality DR reverse order put lowest Backlink low-DR Some legitimate helping careful planning disavow column click-through spend detail purposely manipulative Also obvious signs SEOing ok lots guest tons irrelevant finding relatively clean stage waste so-called equity asap Best add filter RD Domains inbound Work involve replacing redirecting leaving solutions Non-Ahrefs However able contribute poor dilute PageRank delete replace gaps What competitors rectify simple cunningly called Gap figure closest Competing overlap Ignore marketplace ebay Amazon Quora Forbes sifted plucked three consider close Now head those Show maximum searches targeting Right Ecommerce store ideas products rinse repeat Conduct final might sound unintuitive deleting short answer underperforming drag ago low-performing nice strategy nutshell improved update Otherwise redirect successful actually warning Be taking knife choice improve low hassle updating ahead lose PRO TIP Another thing pieces known cannibalization tactic combine super authoritative recently merged create DONE By uncovered changes forensic lengthier depending size feel digging detailed thoroughly additional share please comment below Copy linkShareArticle ExplorerSubscribe weekly updates Leave field empty you’re human You’ll best today div SearchPick Language EnglishEspa olDeutsch ItalianoMain TrackerOther Checker Website Authority Keyword SERP CheckerBest BlogSEO Basics Research GuideLong-Tail GuideComplete GuideOn-Page TipsBlogger Outreach copy Pte Ltd