Offered by University of California, Davis. This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.
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Keyword Cloud
Search Engine Optimization SEO Coursera Explore Loupe CopyLoupe Copy For Enterprise Students BrowseTop CoursesLog InJoin for FreeList Browse Business MarketingSearch Specialization Become an Expert Master search engine optimization tools and strategiesRebekah May more instructor Offered ByAboutHow It WorksCoursesInstructorsEnrollment OptionsFAQSearch University of California Davis AboutHow OptionsFAQWhat you will learn Complete a competitive analysis on webpage Develop solid approach achieving productive successful relationship with your client Create influencer relationships collaborations analyze data to see which content gets the most shares final report findings recommendations present Skills gainSearch Algorithm Mathematical Semantics Social Media Keyword Research Marketing Content About this This teach optimize website best possible ranking You x ll theory behind Google other algorithms also build practical real-world skills that can apply career in digital marketing or online development including on-page off-page optimizing local international audiences conducting search-focused audits aligning overall business strategies Each course is intended from previous thus we recommend take courses order they are listed The culminates hands-on Capstone Project comprehensive consulting task Direction SignsLearner Career Outcomes Started new after completing specialization Got pay increase promotion Shareable CertificateShareable CertificateEarn Certificate upon completion coursesStart instantly at own schedule Flexible ScheduleFlexible ScheduleSet maintain flexible deadlines Beginner LevelBeginner Level At least years experience Hours completeApprox months complete Suggested hours week Available languagesEnglishSubtitles English Arabic French Greek Russian Spanish Portuguese Brazilian Turkish Nepali There Courses Course Introduction OptimizationFilled StarFilled StarHalf Faded Star stars ratings reviews Ever wonder how major engines such as Bing Yahoo rank within their searches Or videos listings shown ranked based what considers relevant users Welcome world first it give taste some fun practices get seen be introduced foundational elements popular works landscape constantly changing expect future discuss core tactics used drive organic results specific set websites well avoid prevent penalization We hope entice continue through FundamentalsFilled Gain understanding affect Building knowledge key creating effective strategy select keywords perform keyword research consumer psychology behavior conduct identify opportunities improve s Optimizing Website SearchFilled Learn ins outs initial audit presenting Hands-on activities include learning appropriate throughout incorporating site setting goals stakeholder expectations building analytics reports communicating improvements Advanced Tactics Optimize SEOFilled Discover social media ecosystems these interconnected channels Leverage part use influence establish authority Show More Instructors Rebekah MaySEO Manager amp Lead Instructor Qual UC Division Continuing Professional Education Learners Eric EngeCo-Author quot Art CEO Stone Temple Consulting byUniversity one nation top-ranked universities global leader agriculture veterinary medicine sustainability environmental biological sciences technology With four colleges six professional schools its students alumni known academic excellence meaningful public service profound impact Frequently Asked QuestionsWhat refund policy If subscribed -day free trial during cancel no penalty After don t refunds but subscription any time See our full Can I just enroll single Yes To started click card interests earn shareable certificate view materials When subscribe re automatically Visit learner dashboard track progress Is financial aid available provides learners who cannot afford fee Apply by clicking Financial Aid link beneath Enroll button left prompted application notified if approved need step each access all when work only want read really 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