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Back in the old days, like 2009, there was a truckload of search engine optimization variables that Google used to rank websites on its search engine results

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Page URL: https://www.searchenginewatch.com/2016/01/21/seo-basics-22-essentials-you-need-for-optimizing-your-site/ Page Meta Tags viewport width=device-width, initial-scale=1 msapplication-config https://www.searchenginewatch.com/wp-content/themes/sew3/img/favicons/browserconfig.xml google-site-verification 0iXZmW1EQM1mgBkv25MOI1Is5jmKhY-Epkn1gE4nDc4 msvalidate_01 A1B7CB550A813BCA5125257784A6B5C3 bitly-verification c046e7b3790c theme-color #445055 robots index, follow googlebot index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1 bingbot index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1 twitter:card summary_large_image wp-parsely_version 2.1.3 msapplication-tileimage https://www.searchenginewatch.com/wp-content/uploads/2019/10/sew-favicon.png Page Headers 0 HTTP/1.1 200 OK Date Thu, 05 Nov 2020 16:49:13 GMT Content-Type text/html; […]

By implementing responsive design, robot directives, and other technical elements like structured data and meta tags, you can tell Google (a robot itself) what your site is all about. This helps it rank for the right things.

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