SEO (search engine optimization) & SEM (search engine marketing) are similar but different services. Learn more here.

SEO and SEM seem to be used interchangeably, but they’re actually two different practices. Here’s how to tell the difference between the two!

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Ranking refers to where a URL appears on a SERP (Search Engine Result Page). Search visibility refers to how prominently a piece of content is displayed in search engine results.

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