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As a small business owner, it’s important to know not only what search engine optimization (SEO) is, but also what it can do for your company. Google is often the first place potential prospects turn to find a product or service they need. In fact, a recent study published on eMarketer found that 87% of respondents said a search engine was their top choice to look for information on a local business.

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Social media optimization (SMO) is the use of social media networks to manage and grow an organization’s message and online presence.