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Keyword research is quite possibly the most important part of SEO. You cannot begin to plan for a campaign unless you know which phrases you are targeting, and you cannot estimate costs and returns from SEO unless you first know who you’re competing against.

In this post Marieke gives you some ideas for which basic keyword research tools you can use to perform great keyword research.

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Keyword research is a fundamental part of pay-per-click marketing and search engine optimization success.There's little debate among search marketing experts that identifying and optimizing for the specific words that people are typing into search engines is a crucial element of a successful search marketing campaign.