What marketing certifications actually help you land you a job in digital marketing? Here is our shortlist of the certifications we value.

We all know that local SEO is important for brick and mortar stores. In fact, if you’re an agency owner, you might be running a local SEO strategy for one of your own clients right now.

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The major difference between SEO and SMO is that in SEO the rules of the search engine must be followed strictly, in order to enhance the organic search of the content and achieve the top ranking on the search engine results page. On the other hand, the SMO focuses on the publicising the content using the social media to make it more visible.

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