Merchant-focused documentation for both Magento Commerce and Magento Open Source

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Avoid confusing Google by learning how to properly implement the canonical tag. In today’s episode, Rand defines rel=canonical, explains the situations where it’s necessary and appropriate, and outlines the pitfalls you should avoid at all costs.

You may not know it, but there are several ways to add canonical tags to your HTML code. The Canonical Tags for Dummies guide shows you where to put the HTML meta tag in your webpage.

What are backlinks and what’s the best way to get them in 2020? This is the last guide you’ll ever need!

Find out what are backlinks (backlinking) and why they still matter for SEO. Get a list of methods on how to build effective SEO backlinks for free in 2020.

This article describes how to create breadcrumb navigation for your web site, based on its directory structure.

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When Hansel and Gretel went into the woods, Hansel dropped pieces of bread on the ground so they could find their way home if the two of them ever got lost. These breadcrumbs eventually became the model for the breadcrumbs we see on websites nowadays. A breadcrumb is a small text path, often located at the top of a page.