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Learn the four types of market segmentation you can use to reach your target customer and create more effective marketing campaigns.

If a company meets with its customers directly — either through a storefront or service area — it’s a “local business” and a unique set of SEO techniques can be used to increase its visibility on the Internet. This is known as Local SEO or Local Search Marketing.

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An essential part of any SEO strategy is knowing what's working (and what isn't), adjusting your approach as you go along.

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