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I know the feeling of targeting a keyword that was perceived by me as of low competition. After spending hours of time to write the post, and hitting the publish button, you wait for a day or two. You now check the rankings of your site. Darn! Your site is nowhere in the top 10 for the target keywords. How disheartening will it be to realize that you wasted 5 hours for the blog post that's found nowhere on Google?