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Showing up as featured snippets in search can drastically increase your click-through-rates. Learn how to optimize for featured snippets to give your content the best chance of showing up in these coveted search spots.

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If a company meets with its customers directly — either through a storefront or service area — it’s a “local business” and a unique set of SEO techniques can be used to increase its visibility on the Internet. This is known as Local SEO or Local Search Marketing.