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A complete guide to using Google's Keyword Planner for SEO keyword research, content optimization and topic ideas.

A complete guide to using Google's Keyword Planner for SEO keyword research, content optimization and topic ideas.

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Keyword research is a fundamental part of pay-per-click marketing and search engine optimization success.There's little debate among search marketing experts that identifying and optimizing for the specific words that people are typing into search engines is a crucial element of a successful search marketing campaign.

To reach the top of the SERPs and stay there, your website must deserve to be there. It needs to be the best in class. It must offer the best user experience in that niche. Fortunately, a number of free tools can help you achieve that goal.