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nbtdigital.com – The Ultimate Guide to Social Media Metrics
The social media metrics should depend on your social marketing goals. Establish the social media metrics you will use to measure success at every step.
www.socialmediaexaminer.com
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blog.hubspot.com – 9 Social Media Metrics You Should Be Tracking (& How to Track Them)
Learn about the essential social media metrics to track and how to do it.
www.entrepreneur.com – 5 Social Media Marketing Metrics You Should Be Tracking
Social media can be an extraordinarily effective marketing medium, but it can also be a tremendous time sink for brands that focus on the wrong priorities.