50 marketers share strategies for conducting keyword research, targeting the right keywords, improving your rankings, and outranking the competition.

20 reviews of Wordstream "As a note: I’m leaving reviews for this company because I can’t get in touch with ANY person besides the poor customer support kids. Talking to customer support does NOTHING for you except get your call routed to the appropriate person… who, just fyi, will likely never answer their phone. Does anyone listen to voicemail anymore? I mean, I know they don’t at Wordstream, but I’m pretty sure people don’t listen to voicemail in general.

I personally signed the contract with this company after a slick sales pitch and a new found need to be involved with Adwords. The account was set up for a 6 month contract, contract signed 4/17/2015. That means we were eligible for cancellation 10/16/2015, and trust me when I say we were delighted to be able to cancel. We submitted, in writing, our cancellation request 10/21/15, to support@wordstream.com. As of 4/19/2016, we’re still getting billed, to the tune of $400 per month.

The entire experience has been a lesson in how crucial it is to only work with companies that ensure you are able to contact them when needed. And no, that doesn’t mean sending in an email to a support person, then waiting for a few days for a response. From the moment we started with them, I was shocked by the unprofessional attitude and lax response times of both the customer support team as well as our ‘customer success specialist’. Incredibly poor customer service. Need to speak to someone to update your account? Good luck, there’s a pretty good chance "all agents are busy" and you’ll hit voicemail. Want to cancel? You better be prepared to followup, and don’t assume that just because your account is cancelled that you won’t be billed indefinitely. In the case of our group, we’ve been billed for 6 months after cancellation.

Avoid this group if you are a decision maker thinking you might benefit from assistance in managing Adwords. Their software might be great (although I’m pretty skeptical about that), but in the long run it’s their customer service that is the dealbreaker."

AdWords optimization isn't always easy, but it's necessary if you want to grow your business and get more from your advertising spend. All it takes is a little planning and preparation, as well as adhering to some well-established AdWords best practices. Learn more in this simple guide.

Google Keyword Planner is a great starting point for your SEO strategy and it can help you grow traffic organically. Here's how to use it.

34 SEO professionals shared the 8 best keyword research tools for 2019. From freemium to premium, basic to advanced, we've covered everything

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Our approach targets users first because that's what search engines reward. This chapter covers keyword research and other methods to determine what your audience is seeking.

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Find out the best free keyword research tools for SEO in this page. You can use them combined or individually to improve your site's keyword network.