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Search engine optimization (SEO) is an area of website development that seeks to improve the way content is ranked by search engines. Various approaches are taken to achieve that goal, including making sure the website architecture makes it easy for visitors to find content and that pages are mobile-friendly and load quickly.

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Inspired by a recent presentation at SMX West, columnist Sherry Bonelli discusses why small businesses and local search marketers need to be thinking about voice search.

Voice technologies like Amazon's Alexa are on the rise, but have you considered what voice search does to your SEO? We dig into optimizations on our blog.

With experts predicting that 50% of all search queries will be made using voice search by the year 2020, the time is now to optimize for natural language searches. This post explores the fast-growing phenomenon of voice search, along with what it means for businesses and for marketers.

More people use voice search to find local businesses. Here is how to optimize for local business voice search on Alexa, Siri, Google and even Cortana.

The "Social Media for the SEO Mind" Mozinar was a great way to learn about SEO-optimization for social engagement on websites and fan pages. In today’s post, Nathan Latka answers your Q&A questions and gives a few more amazing tips on optimizing your Facebook fan page for SEO.