blog.hubspot.com – 9 Social Media Metrics You Should Be Tracking (& How to Track Them)

Learn about the essential social media metrics to track and how to do it.

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author Kayla Carmicheal
description Learn about the essential social media metrics to track and how to do it.
generator HubSpot
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meta-description Learn about the essential social media metrics to track and how to do it.
last-updated 2019-11-25
twitter:description Learn about the essential social media metrics to track and how to do it.
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Social Media Metrics You Should Be Tracking amp How to Track Them Logo Full Color English Deutsch Espa ol Portugu s Fran ais Contact Sales Log in Customer Support About Us Careers Investor Relations Management Team Home Software The CRM Platform Overview of all products Free free tools Marketing Hub automation software and premium plans Service service CMS New Content management system Premium App Marketplace Connect your favorite apps HubSpot See integrations Pricing Resources Education Blog Ebooks Guides More Courses Certifications Inbound Methodology Why Stories Choose Services Onboarding Consulting Hire a Provider Partners Developers Partner Programs Developer Tools Get Website Subscribe Our Stay up date with the latest marketing sales tips news via Email Address We’re committed privacy uses information you provide us contact about our relevant content services may unsubscribe from these communications at any time For more check out policy Thank have been subscribed min read Written by Kayla Carmicheal We get it media metrics are important Getting data ROI is really However if spend too much trying figure which for business won’t analyze act upon them That’s why we’ve made list social that essential track so don’t miss on numbers can help later These will give insight into customers how improve brand presence online walk away happier imperative strategy They an inside look channels performing perceived target audience also ways Audience growth rate share voice Keywords response Channel reports Conversion CPC NPS To measure begin selecting reporting period Then calculate new followers over specific After you’d need divide total So let’s say brand’s Twitter account has September end Q want October st December If then many people talking Let’s find Your measures this shows visible Finding could tell whether update or not mentions across networks Hint analytics be helpful when calculating number Next add tandem competitors tracked using tool like Sprout This gives industry Here example what engagement would Image Source multiply percentage put perspective Over week mentioned directly indirectly times Three plus yours equals Taking divided multiplying means Share Voice keywords grow certain words search engines identify based audiences searching A marketer tech might see Tech Channels By tracking optimize rank higher Google Analytics SEMrush Customers love engage brands In fact survey done Manifest respondents they follow Whether re asking customer team questions leaving reviews make sure you’re answering as possible doing here responses who engaged measured was responded half big metric one day Depending company ROIs differ greatly probably know money you’ve spent turning awareness Since looks different next calculations goals every formula same But use basic revenue ads eCommerce investment subtracted minus makes profit Keeping where focus instance accounts just isn’t hitting their report let allow proactively step troubleshoot channel performance follower counts consider conducting audit conducts conversion visitors website take desired action mean downloaded eBook signed newsletter clicked Play podcast rates show start making call-to-action link trackable do URL shortener Bitly campaign clicks conversions page gained webpage Keep mind mutually exclusive low even traffic high Cost-per-click investing pay per click sponsored post banner ad determining worth continuing Formula Online Advertising Guide view round Divide Net promoter score Promoter Score loyal It’s answer looking likely recommend friend easier than seems There three categories go When ask scorers Promoters Passives Detractors Identifying simple subtracting dividing sometimes easy Sometimes businesses realize it’s invest run smoothly we’re going some nbsp Keyhole Meltwater Netbase quintly Price month great listening allows impressions engagements reach posts either hashtags getting graph format tracks demographics breaks down displayed dashboard pictured below type catches eye consumers provides suggestions Timely Meltwater’s program real-time accessible its users impact web lets insights user-generated place photo trending around world themes most SEO results couple graphs combs internet suggests influencers connect NetBase Global conversations happening that’ll Like campaigns carry weight With elements stand analysis GoDaddy well they’ve reached mo competitor only but gain works Quintly agencies multiple clients manage pages benchmark Originally published Nov PM updated November Topics Don’t forget Related Articles Expand Offer Calendar Template now Download Later BACK Popular Features Meeting Scheduler Automation Ads Lead Pipeline Templates Help Desk Form Builder Chatbot Live Chat Landing Page PieSync Integrations Grader Make My Persona Signature Generator Ideas Invoice Plan Business COVID- Benchmark Data Company Board Directors Join Local User Group All Solutions Program Startups Affiliate Facebook Instagram Youtube Linkedin Medium 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