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How to Assess Existing Website Content for Improved SEO – Blizzard Internet MarketingHow Marketing Bookable Websites Web Design Development BRE Portfolio Booking Engine Hosting About Reviews Testimonials Industry Partners Contact Us Free Consultation Search Menu You are here Home Blog SHOULD IT STAY OR GO NOW June in by Tammy Caughlin Consider This If you have a website ve likely already invested lot into the content that makes what it is But reassessed your since was created It s important periodically reassess represents brand and business universe at large often forgotten step improvements As we all hopefully know core component every fundamental element which search engines such as Google Bing evaluate serve up users Unfortunately once implemented on site article intended reignite awareness dare I say passion creates With little extra love could greatly benefit p Why should occasionally reevaluate existing CHANGE HAPPENS User behaviors change result of improved technologies or societal trends Voice perfect example many people information format question now Have updated target answering typical questions expectations changeWebsite performance speed with want be able access useful continues accelerate Does keep pace Is delivered fast clear concise manner Target audiences changeChange common theme today world destination client base changes needs evolve provide accurate messaging products services new Are talking voice they can hear TO SPICE UP Because even best gets old outdated loses its appeal Adding an alternative view some swanky feature help opens opportunities previously performed well most interesting topic CAN HURT YOU IF DON T Poor performing blank pages not only bad user experience but also harm remove repurpose poor so delivering good stuff useless unappealing S EASIER THAN THINK backbone might expand make fabulous deliver really need Not mention perform better What review when assess current PURPOSE there purpose page easy use understand do fact interact positively see Interaction below more details CLARITY offer why choice ACCURACY Businesses grow morph does still accurately represent exist right representative how USABILITY if layout function especially mobile isn t friendly may get lost INTERACTIONReviewing data always insightful Historically has been used Pages poorly deducted from generated Often assessing reviewing historical platform Analytics insight interaction AnalyticsPositive Indicators HIGH TRAFFIC Either sessions views sure both landing internally LOW BOUNCE RATE Indicating provides were looking CONVERSION DATA Including transactions assisted goal completions value e-commerce conversion rate Negative LITTLE NO RATES SESSION DURATION AVERAGE PAGES POOR TRANSACTIONAL METRICS Example Notice this one top based extremely high bounce short session duration no expanded repurposed onsite Conversely other listed low rates average them conversions We would prioritize these order Delivers substantially reviewed because next Weakest metrics first Next highest lowest Proportionately last Looking Data AnalyticsIt least years-worth Review Landing Page All Typically recommend starting visitors section easily shows helps brought offers transactional convert additional land within influence their visitor traffic getting visibility largely content-as-a-whole Sorting various will each end spectrum actions take after Your Has PurposeIs ClearIs AccurateIs UsableIs Used Metrics Positive No PurposeHas ContentAnd Highly VisitorS EXPAND REPURPOSE Most Should Fall Category PurposeMay May Be ClearMay AccurateMay UsableMay In cases doesn removed minor sometimes major adjustments The any either expanding repurposing Learn More about elements Good Rank Or give call further quality Recent Posts RedAwning Book Direct Solution Prepare Now Season Pre-Holiday Sales Facebook Custom Audiences Speed Optimization CategoriesCategoriesSelect CategoryAnalyticsBlizzard NewsBlizzard UniversityBooking EngineEmail MarketingIndustry 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