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How to optimize for voice search Sections SEO SEM Local Retail Google Bing Social Resources More Home Submit Follow Us Live Events a SUBSCRIBE Search Engine Land Newsletters li ul Inspired by recent presentation at SMX West columnist Sherry Bonelli discusses why small businesses and local marketers need be thinking about on May am The way people information online is changing Increasingly are using their smartphones tablets or assistants like the Amazon Echo devices internet Siri your best friend if you re an Apple device popular Android Microsoft s Cortana useful PC smartphone app According Hitwise nearly percent of searches now performed mobile With more often find it easier use instead typing tiny screens This means professionals start content differently Searching hot topic among forward-thinking At last month Benu Aggarwal had session subject Optimizing Content Voice Virtual Assistants During that she gave some great tips how SEOs can planning different type strategy A new world Mobile smart home featuring digital Alexa Assistant invading our lives These technology make than ever simply ask question get from allows natural interact with machines conversational Using play music turn lights pizza restaurant order products everything breaking news weather And interconnectivity between various interesting part For instance tip even show up desktop giving advice assistant her shared follow stats slide shows importance But might factor in Internet Trends Report rapidly gaining market share In million voice-first were shipped number increased VoiceLabs predicts will big do create this Since engines first introduced mainstream mid- users have learned succinctly enter keyword phrases Unlike into computer tone also typically locally focused example when I traveled San Jose my knew where was physically located So searched phone anticipated not Cedar Rapids Iowa results restaurants all Because they queries usually longer typical text Image Credit Purna Virji citing data It important remember whole purpose these technologies provide on-the-go searchers To try easily identifiable short relevant pieces serve back searcher Here help What searching variety estimated agencies strategizing Claim My Business listing If haven t claimed yet what waiting time Claiming optimizing out business category address hours many nature having up-to-date increase chances showing done pertaining location Conversational keywords Now no just Keywords long-tail plus refers add Your must mimic real talk questions verbally Start types customers call then documenting recording exact words customer service representatives Once list statements give over creating pages focus those terms Frequently Asked Questions FAQ aforementioned Try group common same page Go natural-sounding old SEO-keyword probably used several so better chance pulling site go Also anticipate direct Searches camera disappear hyper-specific become Example waterproof video works Facebook Offer quick succinct answers asking seem daunting task but individual snippets centered around specific semantic only appearing Featured Snippet Structured markup Use structured applying correct schemas schema org crucial as defines makes accurately parse understand its context going away sites brave left behind View full here p By Marketing Expo Opinions expressed article guest author necessarily Staff authors listed About Author has years marketing experience She specializes Reputation Media Retargeting Display Advertising other integrated strategies national successful LOVES combining holds Master frequent speaker industry events webinars contributing leading websites As SCORE mentor East Central chapter enjoys volunteering small- medium-sized owner early bird agency helps found serves BrightLocal’s evangelist Related Topics All Things ColumnApple SiriChannel SEOGoogle AssistantMicrosoft CortanaSearch Features Natural LanguageSearch VoiceSEO – OptimizationSEO GeneralSMX amp Conference Series We’re 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