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Balmain's latest Paris runway ushers in a new TV channel from LG, with a short film all about Lady Gaga's '911' music video to follow.
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Technology Makes Balmain’s latest runway ushers new TV channel from short film all about Lady Gaga’s music video follow Adriana Lee October Share This Article Reddit WhatsApp Email Print Talk Olivier Rousteing at set against virtual front row equipped displays Courtesy photo rsquo spring show lives again courtesy Electronics To tout its line OLED smart TVs tech giant has launched mdash ldquo Fear Missing rdquo inaugural programming features rebroadcast design house Viewers get front-row perspective event which itself was collaboration between screens physically lining rows Familiar faces dotted audience including Usher Megan Thee Stallion Claudia Schiffer Cara Delevingne Kris Jenner Milla Jovovich Jennifer Lopez Anna Wintour name just few Stephane Feugere Of course I would say there is nothing better than energy live Being part present but same time living future said one scene narrated creative director And most important because amazing But think during this difficult technology really helping us create reality he In socially distant world makers creatives producers have been testing different ways using shows or even channeling audiences Zoom-like multiply split individual electronic stand-ins beamed via Here flanked allowing celebrities fashion luminaries virtually join attendees numbered many people View Gallery Related First Ladies Years wide view offers viewers an up-front look plus exclusive behind-the-scenes footage interviews entire piece that filmed his own words story not collection how fits into sees normal Peggy Ang head marketing USA told launches followed starring Gaga couple weeks will feature edit her bonus commentary producer screenwriter Tarsem Singh For worked team alternate version visual experience their made push boundaries visuals deliver vibrant colors dramatic blacks infinite contrast way we envisioned them Grammy Award Oscar-winning artist explained statement Therein lies motivation electronics conglomerate entertainment content maker isn t interested any specifically pursuits rely vivid bold aesthetics MTV VMA awards last month We were trying figure out company do tap cultural zeitgeist target be able tell unique compelling manner As why started she It highly medium you talk it also narrative hellip visionaries aesthetic point what next so brands re always break barrier can provider actually showcase fulfill obvious play slang fear missing seemed like perfect fit encapsulating spirit project concept led where provide best-in-class creators insiders aims center gravity branding ploy highlights technical expertise instance acclaimed display clearly heart choices chops web OS-powered platform similarly drove decision launch livestream shopping app televisions goes here plans are works more continued partnership exploring could expand scope videos areas dance sports other benefit some eye-popping Read Livestream Shopping Brings QVC HSN Smart VMAs Reign balmain lady gaga load comments blog powered Disqus Essentialist 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